OneScreen Integrates Google's Latest Interactive Media Ads (IMA3) Plug-In Into Audience Applications
Provides Publishers With Greater Monetization Solutions Through DoubleClick and AdSense
(firmenpresse) - IRVINE, CA -- (Marketwire) -- 09/20/12 -- Known for facilitating the connections between publishers, advertisers, and producers, video solutions company OneScreen, Inc. (PINKSHEETS: OSCN), announced today that it has enhanced its platform's monetization capabilities with the integration of Google's latest Interactive Media Ads (IMA3) SDK. As one of the first companies in the industry to be approved by Google to utilize their new plug-in, OneScreen will provide publishers with even more access to video monetization solutions through Google's DoubleClick and AdSense products, as well as exclusive new and advanced video ad formats and features. By combining this advertising with OneScreen's extensive library of content, publishers can now provide their audience with more content while generating real revenue.
"We are excited to partner with OneScreen to provide publishers a wide array of video monetization products and services across all screens and platforms," said Rany Ng, Group Product Manager for Google video monetization. "OneScreen's integration of the Google IMA3 SDK for Flash gives online publishers access to advanced features such as ad rules for DFP Video, new monetization options through AdSense for video and the DoubleClick Ad Exchange, and engaging formats like TrueView video ads. The combination of our IMA3 SDK with OneScreen's strength in distribution -- particularly in connected TVs -- will enable our clients to grow their video business across all devices."
The proliferation of platforms has made it a paramount necessity for publishers to utilize interactive video formats and quality advertisers to engage audiences and maintain growth.
"Audiences are more fragmented than ever before," comments CEO Atul Patel. "Our partnership with Google and the integration of IMA3 will provide publishers with one more solution for solving fragmentation, utilizing Google's innovations for greater monetization options, improved ad experience controls, and more engaging ad formats."
OneScreen's initial integration includes Flash-based advertising, but will quickly expand to include HTML5, Android, and iOS platforms. The IMA3 SDK features available through the OneScreen platform include:
Full use of Google's large network of trusted online video advertisers in the AdSense platform and integration into DoubleClick for Publishers for directly sold campaigns.
Ability to set rules for ad duration, number of ads played per video, cue point behavior, and content-specific rules.
Exclusive access to new ad formats and features in development by Google, such as TrueView Instream Video Ads, standard linear and non-linear in-stream ads, and interactive in-stream expanding ads.
OneScreen's integration of the IMA3 SDK joins a host of proven video monetization solutions available through the OneScreen platform for large and small media companies alike. To get started with IMA3 and OneScreen, contact or (855) ONESCREEN, and speak to your DoubleClick or AdSense representative.
To learn more about IMA3 SDK, visit Google .
OneScreen is a digital video solutions partner to producers and aggregators, publishers and networks, and advertisers and agencies. Our innovative and comprehensive technology products and services enable these diverse businesses to build and streamline their connections with each other. Together with its ecosystem, OneScreen gives people more access to watch content where, when, and how they want.
OneScreen, Inc., is a member of IAB, MPA, ThinkLA, and is an Inc. 500|5000 company, ranking #622 of the fastest growing private companies. For more information, please visit .
DoubleClick platform partners have developed solutions and services compatible with the new DFP via various integration points such as the DFP API, Data Transfer, and various SDK's. They are currently supporting live publishers on the new DFP and ready to support new and upgraded publishers on the platform.
Elizabeth Fairchild
Marketing Manager
(949) 525-4973
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Datum: 20.09.2012 - 15:00 Uhr
Sprache: Deutsch
News-ID 185409
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