DGAP-News: VIDEO From Definition 6 and Synaptic Digital: Synaptic Digital is Acquired by Definition 6 Adding Enhanced Digital Content Marketing and Video Production Capabilities
(firmenpresse) - Synaptic Digital
25.09.2012 18:56
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Owner of TheNewsMarket.com Expands Reach to Tell Brand Stories Via Video and
Social Media
See content from Definition 6 at:
http://inr.synapticdigital.com/EU_Definition6_SynapticDigital/Announcement
LONDON, Sept. 25, 2012 (GLOBE NEWSWIRE) -- Synaptic Digital, owner and operator
of the content network www.TheNewsMarket.com, announced today it has been
acquired by www.definition6.com, a unified marketing agency headquartered in
the U.S., expanding content marketing services for digital, broadcast and
social media brand campaigns, while nearly doubling in company size. The new
company will be in excess of 200 employees, with revenue in excess of $45
million, and will be branded Definition 6 in Europe.
The combined entity will enhance the Synaptic Digital offering as an earned
media and strategic content distributions company, helping brands such as
adidas, Lamborghini, Visit Britain and Novartis, create and distribute content
more effectively and efficiently through television and digital channels.
Definition 6's award-winning client roster includes top global Fortune 500
brands like Coca-Cola, Mitsubishi Electric and Facebook with projects like the
Coca-Cola 'Where Will Happiness Strike Next?'campaign and Facebook's 'Timeline
Movie Maker', as well as Center Parcs UK.
As part of the deal, Definition 6 has acquired and will continue to invest in
www.TheNewsMarket.com, the leading global video distribution platform for media
professionals. TheNewsMarket.com is a content network that offers relevant news
video that is rights-free and free to use by news professionals for television,
news sites or blogs.
'The acquisition aligns with Definition 6's unified marketing strategy,
providing a content distribution plan for the video assets our agency creates
for brands, while bringing enhanced capabilities to Synaptic Digital's PR
agency and brand clients,' says Michael Kogon, CEO of Definition 6. 'With the
marketing landscape evolving in the 'always connected' world, brands more than
ever need to tell their stories in compelling ways, reaching audiences through
traditional, digital, and social platforms. We now have an agency even more
equipped to address this.'
'Synaptic Digital's strength is in content marketing and we've created an
incredible system to help brands gain exposure and increased distribution for
their content,' says Matt Thomson, Managing Director, Europe of Synaptic
Digital. 'Combine that with the digital marketing expertise and brand
storytelling capabilities already in place at Definition 6, we can better
leverage paid, earned and owned media to reach audiences with a brand's
content, within the right context, effectively, and with more impact.'
'With the Definition 6 team's ability to create content that emotionally
connects with their audience, coupled with their expertise in the digital
marketing industry, we are confident that our clients will be thrilled with the
additional value we can add to the services we always have and will continue to
provide,' said Nick Abramovich, CEO of Synaptic Digital. 'The enhanced value we
can bring to our clients who want high quality content with improved strategic
distribution through both traditional and digital channels is unparalleled.'
The global HQ for the new company will be in Atlanta and the European HQ will
be London. The global reach will include offices in Europe, the U.S. and Asia.
Definition 6's suite of capabilities will now include a robust content
marketing and strategic communications platform, along with its current digital
marketing solutions for e-commerce, web development, social media, video and
mobile.
This is the second significant acquisition for Definition 6 after its deal in
2009 with video post-production shop Creative Bubble, with work resulting in
award-winning campaigns like Coca-Cola's 'Happiness Machine'. For more
information on this announcement, you can visit www.definition6.com or
www.synapticdigital.com to learn more.
ABOUT DEFINITION 6
Definition 6 is a Unified Marketing Agency that creates experiences that unite
brands and people in motion. Through imagination, innovation and insight, we
execute ideas that deliver continued value across all brand interactions. Since
1997, Definition 6 has been helping clients redefine brand experiences by
unifying the disciplines of marketing and technology.
Named OMMA Magazine's 2011 Viral Video Agency of the Year, and with offices in
Atlanta and New York, Definition 6 supports a fast-growing client base that
includes The Coca-Cola Company, HBO, Mitsubishi Electric, La Quinta Inns&Suites, Nickelodeon, USA Networks, Sesame Street, Cox Enterprises, and truTV.
For more information on Definition 6's Unified Marketing Services, or to learn
more about the agency's award-winning work, please visit
http://www.definition6.com
About Synaptic Digital
Synaptic Digital (www.synapticdigital.com) helps brands tell their stories
across earned, owned and paid media through newsworthy, informative video.
General Motors, Honda, Procter&Gamble, American Express, GlaxoSmithKline,
Siemens, Intel, NATO, Ericsson and others rely on our expert video services,
targeted multimedia news releases, narrative marketing, digital media centers,
and www.thenewsmarket.com, the world's largest content exchange for journalists
and influencers, to connect with their audiences in measurable ways. We are
privately held and headquartered in New York, with offices in London,
Ahmedabad, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco
and Washington, DC.
Jose Bonito
Jose.Bonito(at)synapticdigital.com
+44 20 7612 3989
News Source: NASDAQ OMX
25.09.2012 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: Synaptic Digital
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US9901482805
WKN:
End of Announcement DGAP News-Service
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Datum: 25.09.2012 - 18:56 Uhr
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