Next Generation of Analytics Optimization Focus of Digital Analytics Association's Symposium in Philadelphia
(firmenpresse) - WAKEFIELD, MA -- (Marketwire) -- 09/25/12 -- The (DAA), formerly the Web Analytics Association (WAA), today announced they will host their second annual symposium in Philadelphia, PA, at 1:00 p.m. on October 18, 2012. The theme of the event is "The Next Generation of Analytics Optimization," and the half-day seminar will focus on investigating the next generation of digital analytics optimization techniques and technology. The attendees of the symposium will walk away with insights into emerging technologies and non-traditional digital measurement solutions, tips on developing digital analytics talent, and world-class measurement and optimization techniques.
Attendees will hear from industry leaders including:
, President and CTO, Semphonic
, Wharton Customer Analytics Initiative Co-Director and Professor of Marketing
, Sr. Director of Data Science, Comcast
, Business Intelligence Analyst, Comcast Converged Products
, Director, Digital Product & Audience Development, Philly.com
, Vice President, Web Analytics & Engineering, TPG Direct
, Director, Web & Customer Analytics, Urban Outfitters
, Group Director of Analytics, TrueAction
, President and CEO, DaBrian Marketing Group
, Principal, Marketing Management & Analysis, Cognizant
Director of Online Communications, Office of Communications, BROOKINGS Institution
The event will be made possible thanks to contributions from one star sponsors, including: , and . Additional partners include: , , , and . A limited number of additional sponsorship opportunities are still available. Interested parties may visit the website indicated below for further details. DAA members can register at a discounted fee of $10 and the fee for non-members is $50 to attend. To register or learn more, please visit:
The DAA is a not-for-profit, volunteer-powered association that helps members become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 2500 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: .
Brook Terran
blast! PR for DAA
(919) 480-4058
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Datum: 25.09.2012 - 20:32 Uhr
Sprache: Deutsch
News-ID 186739
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Town:
WAKEFIELD, MA
Kategorie:
Hardware
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