Leading Players in Digital Publishing to Gather at Yield Executive Summit, Oct. 3 in NYC
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 09/27/12 -- Even in today's complex world of online advertising technologies, savvy digital publishers like , , and have figured out how to drive more revenues from existing ad inventories. Executives from those companies and others will tell their stories in New York, Oct. 3, at the , sponsored by , and .
Topics will include:
"Understanding the Value of Your Inventory"
"Inventory in the Age of RTB"
"The Evolution of Video, and How Data May or May Not Play a Part for Publishers."
The keynote address will be delivered by , founder and CEO of , which publishes the popular blog "The Drift" and has consulted on online advertising over the past 14 years with hundreds of companies including Facebook, Yahoo!, USA TODAY, CBS Interactive, YuMe, Dow Jones, WebMD, National Public Radio, Tremor Media, ESPN, and The New York Times.
The event will be held at the , 35 W. 44 St., from 8:30 am to 12:30 pm. More information, including registration, is available at
Speakers discussing the latest trends affecting digital publisher revenue growth will include:
Heather Keltz, Group Director, Ad Operations, NYTimes.com
Jeremy Steinberg, VP, Digital Sales & Business Development, FOX News Channel & FOX Business Network
Kevin McGurn, VP of Advertising Sales, Hulu
Mike Wann, SVP Business Development, Demand Media
Randy Kilgore, Chief Revenue Officer, Tremor Media
Todd Bender, VP Publisher Platforms, Collider
Jason Lopatecki, Chief Strategy Officer, TubeMogul
Tom Shields, Founder & Chief Strategy Officer, Yieldex
Andy Monfried, Founder & CEO, Lotame
Yieldex created the first comprehensive, fully integrated revenue and inventory analytics platform for digital publishers. Publishers know they are leaving money on the table because they have to juggle multiple delivery platforms across channels and formats, while untangling complicated, overlapping inventory. Our mission is to significantly increase revenue for our publishers by de-mystifying the advertising ecosystem and leveraging our technology to provide our customers with a single, format-agnostic platform that accurately forecasts, manages and prices inventory across all revenue channels. Yieldex has offices in New York, San Francisco and Boulder. Visit .
Lotame empowers innovative publishers, agencies, and brands to unlock the full value of their audience data with its industry-leading data management platform, Crowd Control. Founded in 2006 with offices in New York and Maryland, Lotame activates first and third-party audience data while ensuring quality, enforcing security and protecting user privacy. To learn how our data-driven platform delivers superior results for leading publishers, agencies and brands, visit .
Harrison Wise
(212) 777-3235
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 27.09.2012 - 17:11 Uhr
Sprache: Deutsch
News-ID 187536
Anzahl Zeichen: 0
contact information:
Town:
NEW YORK, NY
Kategorie:
Internet
Diese Pressemitteilung wurde bisher 321 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Leading Players in Digital Publishing to Gather at Yield Executive Summit, Oct. 3 in NYC"
steht unter der journalistisch-redaktionellen Verantwortung von
Yieldex (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
