Altimeter Group's Alan Webber and Social iQ Networks Present 'Social Media Risk vs. Reward' at iStrategy Chicago
Experts in Risk Management Strategies and Solutions Unite to Share Insight and Recommendations at iStrategy Event
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 10/02/12 -- , the pioneer in social infrastructure governance for the enterprise, today announced its upcoming master class for some of the world's top brands at on October 9. With an agenda full of sessions on strategies and best practices for social marketing for businesses, the topic of understanding and addressing social media risks is a key addition to the conference.
Drawing on his and customer work, Altimeter Group Principal Analyst and Partner, , will discuss current trends, use cases, and best practices for handling social media risks for brands.
Immediately following, Social iQ Networks Co-founder and CEO, Devin Redmond, will present recent examples of subverted social media investments and detail brands can take to protect their efforts and investments in social.
The master class is designed to arm attendees with strategies to reduce their social risk and improve the ROI of their social media investments. All participants will be invited to receive a free social media audit report, courtesy of Social iQ Networks.
"We have witnessed and participated in the growth of social media in businesses first hand, and our research reflects it," said Alan Webber, Principal Analyst, Altimeter Group. "Social media is the modern Pandora's box: It has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk I look for any opportunity to help enterprises understand those risks and take steps to mitigate them. This forum will be a great way to convey that info and share tips and ideas from Altimeter Group and Social iQ Networks."
"We see many brands and clients investing heavily in social media strategies, services, and products, with an eye toward reaping the many benefits and returns of those efforts," said Devin Redmond, Co-founder and CEO, Social iQ Networks. "These investments create a new externalized infrastructure of accounts, users, and tools representing the brand. While focus has turned to workflow improvements, coordination, and metrics, little is being done to protect that new infrastructure and keep the teams responsible, their brands, and their audiences free from embarrassing, damaging, and costly mistakes as well as abuse and compliance issues. We simply want to shine a light on this and provide some clear ways to more broadly enable social with principals and technology guardrails that make it safer and more productive for brands."
Founded in mid-2011, Social iQ Networks is focused on enabling businesses to safely and effectively use the Social Web for business. Social iQ Networks helps some of the leading enterprises in Financial Services, Internet Security, Manufacturing, Media & Entertainment, and Retail discover, audit and protect their infrastructure of social accounts and applications. Social iQ Networks is pioneering security and compliance in the reality of Social Networks as an evolving, consumerized communication infrastructure for enterprises.
Copyright © 2012 Social iQ Networks, Inc. All rights reserved. Social iQ Networks, its logo, and other marks are registered trademarks of Social iQ Networks. All other trademarks are the property of their respective owners.
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Datum: 02.10.2012 - 13:00 Uhr
Sprache: Deutsch
News-ID 188746
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