Yves Veggie Cuisine(R) Launches National Social Media Campaign to Encourage Healthy Eating
(firmenpresse) - TORONTO, ONTARIO -- (Marketwire) -- 10/03/12 -- A recent report by found that and that .
In order to raise awareness of this serious issue, , and . have combined forces to create a social media-based campaign to educate Canadians on the benefits of a low-fat approach to nutrition to promote healthier eating for the whole family.
Health-conscious information such as recipes using Yves Veggie Cuisine® products, nutritional facts and cooking techniques will be shared with Canadians through multiple social networks including , , YouTube, Twitter and . Other initiatives include recipe distribution and the use of Google+ Hangouts and YouTube videos featuring nutritionists sharing valuable health information and cooking options.
For over 20 years, Yves Veggie Cuisine® has been committed to creating healthy, vegetarian products:
- Yves Veggie Ground Round has more than than raw lean ground beef
- Yves Veggie Bacon has more than than regular bacon
- Yves Veggie Dogs have more than than regular hot dogs
"We are very excited to have partnered with two forward-thinking organizations in order to communicate the importance of healthy eating choices," said Luisa Fernanda Nino Martinez, Senior Brand Manager for Hain-Celestial Canada. "We at Yves Veggie Cuisine® have long championed the benefits of low-fat, high quality vegetarian options to promote good health, and now we will be able to magnify our efforts through a one-of-a-kind social media approach."
"With Yves Veggie Cuisine's fantastic products, McIlroy & King's deep media experience and the impressive social media skills and knowledge of Reshift Media, we will be successful in raising awareness on the benefits of a low-fat approach to nutrition," added Julie McIlroy, Partner at McIlroy & King Communications.
Hain-Celestial Canada has well-known brands in many organic and natural categories and is committed to environmentally sound manufacturing processes.
Established in 2001, McIlroy & King Communications is a national media planning and buying company that focuses on innovative and cost-effective media solutions.
Reshift Media Inc. is a Toronto-based digital marketing company that works with businesses and their advertising agencies to develop, implement and manage social, search and mobile campaigns.
Contacts:
Reshift Media Inc.
Jen McDonnell
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Datum: 03.10.2012 - 17:13 Uhr
Sprache: Deutsch
News-ID 189384
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TORONTO, ONTARIO
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