'Squeeze' wins Amcor Flexibles Packaging Design Prize
Amcor Flexibles is proud to announce the winner of their recent Amcor Flexibles Packaging Design Prize competition. After a full day judging event and interviews conducted with three finalists, Pierre Collard from university ENSAV La Cambre in Brussels was rewarded for his entry 'Squeeze'.
Pierre Collard(firmenpresse) - 'Squeeze' responds in a simple but very creative way to the competition brief for the confectionery category. By assembling two elliptic shapes, Pierre created an M&M's® pack that lies perfectly in the consumers' hands. The unique opening mechanism enables easy access to the chocolates. The packaging format engages consumers and allows sharing of the products without compromising on hygiene.
The judging panel, which consisted of Laurent Hérault and Dennis van Eeten from Mars, Mary Godfrey from Bettys & Taylors of Harrogate, Niels Østergaard from Arla Foods as well as representatives of Amcor Flexibles, was impressed by the very innovative concept. They commented: "The design is new and fresh and there is nothing similar available on the market."
"This year's winning entry responds to the design brief and current consumer trends as Pierre's 'Squeeze' pack enables eating on the go, is recloseable and initiates sharing of the chocolates with family and friends. We were very impressed by Pierre's design talent and I am convinced that he will add significant value to both our customers and our own innovative packaging when he commences his 12 month work placement as the competition prize," commented Andrew Parker, Market Director at Amcor Flexibles.
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With annual net sales of €1.8 billion and manufacturing operations in 22 countries across Europe and the Americas, Amcor Flexibles, a division of Amcor, is a market leader and one of the world’s largest suppliers of flexible and tobacco packing. It delivers a wide range of products to the food, beverage, tobacco and healthcare markets. Its award winning approach towards sustainability makes Amcor Flexibles the preferred partner for customers looking for responsible packaging solutions.
Andrew Parker
Market Director
Amcor Flexibles
Tel: +32 2 416 26 21
andrew.parker(at)amcor-flexibles.com
Claudia Pöckl
Customer Communications Co-ordinator
Amcor Flexibles
Tel: +32 2 416 26 75
claudia.poeckl(at)amcor-flexibles.com
Claudia Pöckl
Customer Communications Co-ordinator
Amcor Flexibles
Tel: +32 2 416 26 75
claudia.poeckl(at)amcor-flexibles.com
Datum: 17.05.2009 - 08:30 Uhr
Sprache: Deutsch
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Date of sending: 17.05.2009
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"'Squeeze' wins Amcor Flexibles Packaging Design Prize"
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