Economic Issues Reassert Dominance in Key Swing States in Latest SDL Presidential Election Social Media Report
Romney sentiment drops significantly in all states but Virginia where foreign policy discussion dominates
(firmenpresse) - SEATTLE, WASHINGTON -- (Marketwire) -- 10/05/12 -- (LSE: SDL), the leader in Global Information Management today published the third of an ongoing series of social media tracking reports. The new SDL Presidential Election (SMR) is unique in that it measures online social sentiment for the two Presidential candidates in eight key swing states along with share of voice for several critical campaign topics.
The weekly report tracks online conversations in New Hampshire, Florida, Ohio, North Carolina, Virginia, Wisconsin, Colorado and Nevada and measures sentiment on Medicare, the economy, abortion rights, the deficit, foreign policy, Obamacare and support for the middle class.
Using SDL software, the company will continue to provide weekly updates until Election Day. To subscribe to reports or view a complete history of all weekly reports visit the SDL website at .
Using social media data up to Friday September 28th, this week's findings are as follows:
Take Away: Week ending Sept 28
Overall, there was very little significant change in share of voice in all eight states this week. All of the issues increased in share of voice slightly, except for 'Foreign Policy' which decreased by 5.4%. 'Jobs/Economy' continued to be the main issue discussed (33.3%).
About SDL
SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers' experience. SDL's enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, language management and services, video and written content creation, web content management, dynamic technical documentation publication and eCommerce. SDL solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. For more information, visit .
Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony.
Contacts:
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Ralph Fascitelli
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SDL Europe and Corporate Headquarters
Vicky Ryce
+44 (0)7792 662213
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Datum: 05.10.2012 - 14:40 Uhr
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