VH1 and Logo Collaborate With Spreecast to Connect Fans With Talent Using Cutting-Edge Social Video Platform
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 10/10/12 -- , the social video platform that brings people together for face-to-face conversation, today announced they are working with Viacom Media Network brands VH1 Digital, and Logo Digital, , to create exclusive entertainment experiences that connect fans directly with talent.
By working with Spreecast, VH1 and Logo are bringing their on-air talent closer to their audience and offering engaging and interactive experiences to fans. Recent spreecasts have included "VH1's Love & Hip Hop Atlanta Face-to-Face Aftershow," Logo's "NewNowNext Vote Sound Off With Sandra Bernhard," as well as the new digital driven series "Very VH1 with Kate Spencer." These spreecasts were attended by viewers across the world that had the unique opportunity to interact live with talent and experience exclusive content.
Logo is also partnering with Spreecast to do an "Elimination Lunch" every Tuesday at 12pm ET during the season of "RuPaul's All Stars Drag Race," premiering Monday, Oct. 22. Fans will be able to talk to eliminated queens the day after their final episode, ask questions or provide support to their favorite all-star.
"We're thrilled to collaborate with VH1 and Logo given their innovative approach to media. They really understand how to bring quality entertainment experiences to viewers in fresh and engaging ways," said Jeff Fluhr, co-founder and CEO of Spreecast. "Working with networks of this caliber certainly reinforces our belief that interactivity and social media are increasingly important in traditional media."
"As two of the most social brands, we're continuously looking for new and innovative ways to connect our fans directly with each other, our talent and the stars they love," said Dan Sacher, Senior Vice President of VH1 and Logo Digital. "Spreecast's social video platform provides a unique tool for fan engagement and storytelling."
VH1 and Logo have leveraged Spreecast's social video platform to produce highly interactive face-to-face video broadcasts that thousands can participate in live, using only a browser and a webcam. The broadcasts are recorded and immediately available for playback and sharing. Viewers have the capability to join celebrities on camera, or participate through text-based questions and chat. In addition, social media interaction for fans includes a customizable Twitter stream and allows for Facebook Comments and Likes. Producers behind the scenes have robust controls to moderate the spreecast and control everything that appears on screen. Spreecasts are embedded on each brand's digital properties.
For example, click on the following links to view recent Spreecasts hosted by Viacom:
"Very VH1 with Kate Spencer" --
"VH1's Love & Hip Hop Atlanta Face-to-Face Aftershow" --
LogoTV discussion channel --
Spreecast () is the social video platform that brings people together for face-to-face conversation. The company was founded in 2011 by Jeff Fluhr, cofounder and former CEO of StubHub, Keith Carter, Robert Hunt, and Mike Slemmer. Investors include Frank Biondi, former CEO of Viacom; Gordon Crawford, media and technology investor at Capital Research Global Investors, Edward W. Scott, Jr., cofounder of BEA Systems, Stan Shuman, managing director at Allen & Company, Meakem Becker Venture Capital, GGV Capital and MentorTech Ventures. Spreecast has offices in San Francisco, CA and New York, NY.
VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 97 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, and extensive video on VH1.com. VH1 is a unit of Viacom Inc. (NASDAQ: VIA) (NASDAQ: VIAB), one of the world's leading creators of programming and content across all media platforms. For more information, go to .
Logo celebrates one-of-a-kind personalities, unconventional stories and discovering what's next -- all through a mix of original and acquired entertainment that's outrageous, smart and inclusive. Entertaining a social, savvy audience of gay trendsetters, Logo also attracts a straight audience that wants to be ahead of the curve. Launched in 2005, Logo is in over 51 million homes across the United States, and is complemented by a federation of online properties, including , , , , and . Logo is part of Viacom Inc. (NASDAQ: VIA) (NASDAQ: VIAB), which features a roster of popular and highly targeted brands that include MTV, Comedy Central, VH1 and Spike TV.
Nicole Brunet
408-761-1803
Kurt Patat
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Datum: 10.10.2012 - 11:30 Uhr
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