BT Infinity broadband launches online through webisode animations and social media platform created by global marketing and technology agency LBi www.bt.com/infinity
(Thomson Reuters ONE) -
BT has launched BT Infinity, its new superfast broadband service from BT
(www.bt.com/infinity
digital marketing and social media. BT Infinity is up to five times faster than
the standard 8Mb connections. Digital marketing and technology agency LBi has
created engaging webisodes and comparative demos to dramatise the benefits of BT
Infinity and support an ePR strategy.
The webisodes "Gossip Girl" and "The Grad" show the emotional benefits of BT
Infinity to specific user groups in the fibre optic area. Through charming
animations with quirky voiceovers, the videos explain how BT Infinity can make
family or work life more seamless. There are also 6 further demos, executed in
a simple stylised pink on black style, to illustrate the practical benefits of
the product. This twin-pronged approach dramatises the proposition that BT
Infinity gives you 'the whole of the internet in an instant'.
There is also a social media strategy to support the phased roll out. This
involves word of mouth activity to recruit advocates and influencers through
BT.com
registration on BT.com. There is an eligibility checker to allow customers to
find out whether they live in enabled areas. There is a planned bus tour around
the UK to recruit advocates, who will blog, vlog, tweet, Facebook, Flickr and
otherwise record their experiences with BT Infinity. This content will then be
shared on BT.com
recruitment activities and user generated content will be surfaced on BT.com
Digital marketing in support of BT Infinity will be combined with a heavyweight
through-the-line campaign involving TV, press, outdoor and direct mail.
Andrew Pinkess, Client Partner at LBi for BT, says 'this launch campaign for BT
Infinity has given us the opportunity to bring together different aspects of our
full service digital proposition in a way which really brings the story of
superfast broadband to life. The combination of experiential marketing, video
content and social media is absolutely right for this exciting new service.'
Ajay Joshi, Senior Marketing Manager, BT, said "BT Infinity gives our customer
the capacity and reliability they need, in an instant, allowing them to make the
most of what the internet has to offer. We wanted to dramatise the benefits of
BT Infinity and create a platform where people could get involved with our
experiential activity and share the benefits and impact of BT Infinity."
For further information please contact:
Sarah Van Praagh, Head of PR, LBi
+44 20 7063 6141,sarah.vanpraagh(at)lbi.com
Imogen Thacker, Marketing & PR Assistant, LBi
+44 20 7063 6155,imogen.thacker(at)lbi.com
About LBi
LBi is a global digital marketing and technology agency, blending insight,
creativity and expertise to solve business problems. The largest genuinely full
service agency of its kind in Europe, LBi provides the full range of digital
capabilities, including digital strategy, branded content, service design,
media, CRM, technology, managed hosting and support services. The company
employs approximately 1,400 professionals located primarily in the major
European, American and Asian business centres such as Amsterdam, Atlanta,
Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is
listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam.
www.lbi.co.uk
About BT
BT is one of the world's leading providers of communications solutions and
services operating in 170 countries. Its principal activities include the
provision of networked IT services globally; local, national and international
telecommunications services to our customers for use at home, at work and on the
move; broadband and internet products and services and converged fixed/mobile
products and services. BT consists principally of four lines of business: BT
Global Services, Open reach, BT Retail and BT Wholesale
In the year ended 31 March 2009, BT Group's revenue was £21,390 million. British
Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and
encompasses virtually all businesses and assets of the BT Group. BT Group plc
is listed on stock exchanges in London and New York.
For more information, visit www.bt.com/aboutbt
About BT Infinity
BT Infinity is available in two options:
Option 1 offers download speeds of up to 40Mbps and an upload speed of up to
2Mbps for £19.99 per month.
Option 2 offers the same download speed but increases the upload speed to up to
10Mbps, unlimited data subject to a fair-usage agreement and there's no set-up
fee. Both contracts are 18 months long.
[HUG#1404292]
Unternehmensinformation / Kurzprofil:
Datum: 15.04.2010 - 18:42 Uhr
Sprache: Deutsch
News-ID 19132
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contact information:
Town:
Stockholm
Kategorie:
Business News
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