CAA Launches National Cold Start Contest

Encourages Canadians to Winterize and Win

(firmenpresse) - OTTAWA, ONTARIO -- (Marketwire) -- 10/11/12 -- The Canadian Automobile Association (CAA), Canada's largest membership-based organization, launched today the , a campaign to remind the country's drivers about the importance and benefits of preparing for the impending winter driving season.

The online contest (), which will run until December 10th, offers Canadians an opportunity to refresh on core winter driving safety tips and seasonal vehicle maintenance upkeep that can help to increase safety in winter conditions as well as save money and trouble down the road. Participants have a chance to win weekly prizes and even a grand prize of one of three $1500 CAA Travel Certificate simply by brushing up on the winterization tips.

"The Cold Start Contest is a great opportunity for all Canadians to review some simple tips and get timely reminders of key steps for winterizing their vehicle," said Jeff Walker, VP of Public Affairs, CAA National. "Avoid letting Old Man Winter get the best of you or your vehicle!"

CAA's Cold Start Contest is open to all Canadians who have reached the age of majority in their province.

CAA Winter Driving Safety Tips include:

CAA is a federation of nine clubs providing more than 5.6 million Members with exceptional emergency roadside service, complete automotive and travel services, member savings and comprehensive insurance services. CAA also advocates on issues of concern to its members, including road safety, the environment, mobility, infrastructure and consumer protection.



Contacts:
Alayne Crawford
Manager of Public Affairs
613-247-0117 ext 2006

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Bereitgestellt von Benutzer: MARKETWIRE
Datum: 11.10.2012 - 14:00 Uhr
Sprache: Deutsch
News-ID 191700
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OTTAWA, ONTARIO

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