Harte-Hanks to Address Data-Driven Marketing at DMA2012; Calls on Direct Marketers to Embrace 'Capture. Engage. Grow.' to Achieve Complete Customer Experience
Digital Marketing, Mobile Marketing, Social Media Among Topics as Clients Silversea Cruises and IBM, and Harte-Hanks Thought Leaders Present Innovations in Customer Engagement Across Multiple Channels
(firmenpresse) - SAN ANTONIO, TX -- (Marketwire) -- 10/15/12 -- , Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, today announced its participation at the Direct Marketing Association's Annual Conference & Exhibition, DMA2012 (October 13-18, 2012, #DMA12), the weeklong event that takes place at the Mandalay Bay Hotel in Las Vegas, NV, and promises an agenda full of timely and relevant information appropriate for all types and levels of marketers. Harte-Hanks is a proud exhibitor (Booth #615) and is excited to share suggestions and best practices with fellow marketers on how to apply innovative strategies to "Capture" insight about a brand's customers, and "Engage" with them in relevant ways, resulting in "Growth" of brand impact and revenue (see ).
"Harte-Hanks helps consumer and business marketers wrap their brands around the new needs of customers in an omni-channel age -- where consumers hear one voice across digital, mobile, direct, phone and point of sale, no matter their place in the buying journey," said Jeannine Falcone, executive vice president, customer strategy and engagement, Harte-Hanks Direct Marketing ( (at)HH_DM ). "To drive incremental business growth today, marketers need to connect to customers and prospects in new ways, and deepen their understanding of the customer's path to purchase. During DMA2012, we will hear firsthand how two of our clients -- Silversea Cruises and IBM -- are achieving these aims, along with our own analytics, digital, creative, mobile and strategy experts who will convey best practices."
Details from each of these conference sessions, beginning with sessions with client participation, follow:
Monday, October 15, 11:15 a.m. - 12:15 p.m. (all times PDT),
Location: Breakers AG (all rooms are inside Mandalay Bay)
Speakers: Jeannette Kocsis, Senior Vice President, Digital Marketing, The Agency Inside Harte-Hanks,
( (at)theagencyinside (at)jnetk ); Alejandra Lopez, Interactive Marketing Manager, Silversea Cruises
Tuesday, October 16, 11:30 a.m. - 12:15 p.m., Location: Mandalay Bay D
Client Speakers: Douglas Hannan, Business Unit Executive, Marketing, IBM;
Cheryl Mikovch, Global Senior Marketing Manager, IBM
Monday, October 15, 12:30 p.m. - 1:30 p.m., Exhibit Hall, DMA Village
Led by Jeannette Kocsis, Senior Vice President, Digital Marketing, The Agency Inside Harte-Hanks
( (at)theagencyinside (at)jnetk )
Monday, October 15, 12:30 p.m. - 1:30 p.m., Exhibit Hall, DMA Village
Led by Daniel Rubin, Senior Vice President, Analytics, The Agency Inside Harte-Hanks ( (at)theagencyinside )
Monday, October 15, 11:30 a.m. - 11:45 a.m., Exhibit Hall, DMA Town Square
Speakers: Michele Fitzpatrick, Senior Vice President, Strategy & Insights, The Agency Inside Harte-Hanks
( (at)theagencyinside ); a representative each from Advantage Design Group, LEADBolt and Rapleaf
To arrange a specific time to meet at DMA2012 or for further information, retailers may contact Harte-Hanks: (800) 456-9748, , or visit the Web site at:
[Editor's Note: Interviews may be arranged with individual speakers through Amy Carey-Stevenson, at . Members of the press wishing to attend DMA2012 must pre-register. Please contact Susan Taplinger at the Direct Marketing Association, .]
®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at or call (800) 456-9748.
This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.
Amy Carey-Stevenson
(978) 436-3396
Booth 615 during DMA2012
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Datum: 15.10.2012 - 14:00 Uhr
Sprache: Deutsch
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