Equity Research on Rovi Corp. and Take-Two Interactive Software Inc. -- Climate Sluggish for Multimedia and Graphics Software Companies
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 10/18/12 -- September represented another sluggish month for video games. NPD Group figures reveal that the month saw a 24 percent year-over-year decline in the sales of new video game goods through retail stores. Although hardware sales made gains on August, they led the year-over-year drop falling 39 percent, while video game software sales declined 18 percent. This marks the tenth straight month of year-over-year declines. However, the month-over-month improvement is being touted, by some, as a positive indicator of holiday season momentum.
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Within the challenging environment some seem to be faring better than others. For the month of September, Borderlands 2 from Take-Two Interactive Software Inc. was the second best selling game. Furthermore, NBA 2K13, released under Take-Two's publishing label 2K, recently announced franchise record-setting sales, as in its first week the game sold 49 percent more copies than the franchise's previous fastest-seller, NBA 2K11. report is accessible for free by registering today at
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Elsewhere in the industry, Rovi Corporation seems to be working hard to stay ahead of the continually evolving entertainment world. The company recently announced the launch of a new Advertising Network polling feature, designed to enhance viewer empowerment and allow marketers to heighten brand engagement and implement creative campaigns across smart TV devices. report is accessible for free by registering today at
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