DGAP-News: Direct Response Technologies Unlocks DirectTrack X for Client Use
(firmenpresse) - Direct Response Technologies
25.10.2012 13:00
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PITTSBURGH, 2012-10-25 13:00 CEST (GLOBE NEWSWIRE) --
Direct Response Technologies, the architect of DirectTrack, announced that all
clients now have access to DirectTrack X (DTX), the next generation of the
industry's pioneer affiliate tracking software. The reengineered platform -
which also includes the new affiliate section - provides additional
scalability, improved software quality, and user-level personalization.
In recent months, select DirectTrack clients have been granted exclusive access
to DTX. In addition to a new user interface, these clients witnessed a
redesigned architecture that offers faster access to critical business
information, superior reporting, and a more intuitive work flow.
'Using the redefined core functionality within DirectTrack X, my team has
quicker access to more detailed information about our affiliates - which
ultimately lets us work at a faster pace,' said Bobby D'Onofrio, business
systems analyst for affiliate.com. 'The new platform puts all of our most
needed information at our fingertips.'
'Our clients push the boundaries of affiliate marketing and they need a
reliable tracking and analytics platform that innovates at the same pace,' said
George Bordo, General Manager for Direct Response Technologies. 'We've taken
the innovative technology for which DirectTrack is known and gave it the
advanced user experience our customers need.'
'It's obvious that the DirectTrack team put considerable thought into the user
experience,' added Katinka Soto Lucy, Head of Marketing at Abax Interactive.
'Our company is data driven and ROI focused, and the new DTX provides me with
easier access to the information our customers need most.'
With all of the power and capability of DirectTrack, DTX now includes a
streamlined user experience. Highlights include:
-- A user interface that is easy to use, simple to navigate, and personalized
for each user.
-- A process flow that is engineered for high productivity and instant access
to actionable information.
-- An optimized logic layer that provides faster access to data and more
integration possibilities using the platform's APIs and software
development kit (SDK).
'The client feedback we've received has been overwhelmingly positive, and we
are confident that DirectTrack X will delight our client base, impress
potential clients, and exceed the expectations of the performance marketing
industry,' added Bordo.
DTX will be on display at booth #1400 during ad:tech New York at the Javits
Center on November 7-8. Visitors may stop by the DirectTrack booth to see a
full demonstration and discuss its breakthrough features.
To learn more about DirectTrack X and to see the latest video, visit
www.directtrack.com/dt/directtrack-dtux.
About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack(r) affiliate
marketing platform, provides best-in-breed technology to the world's most
powerful performance marketing and affiliate programs. Global merchants and
networks choose Direct Response Technologies for the reliability, scalability,
and accuracy of its solutions. For more information about Direct Response
Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.DirectTrack is a registered trademark of Direct Response Technologies. All
other trademarks and registered trademarks are trademarks of their respective
owners.
The Direct Response Technologies logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=13580
Media Contact:
Sandy Barsotti
Director, Marketing
Direct Response Technologies
+1 412-921-6881 x36403
+1 412-952-4028 - cell
sbarsotti(at)directresponse.com
News Source: NASDAQ OMX
25.10.2012 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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