DGAP-News: Peach Property Group (Deutschland) AG enters into exclusive cooperation with yoo Ltd&'yoo inspired by Starck'
(firmenpresse) - DGAP-News: Peach Property Group (Deutschland) AG / Key word(s):
Alliance
Peach Property Group (Deutschland) AG enters into exclusive
cooperation with yoo Ltd&'yoo inspired by Starck'
29.10.2012 / 07:02
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Press release
Peach Property Group (Deutschland) AG enters into exclusive cooperation
with yoo Ltd&'yoo inspired by Starck'
- Exclusive collaboration in high-end real estate projects in Germany.
- 'Brand innovator' strategy of Peach Property Group creates added value
for customers.
- 'yoo berlin' a successful initial project; new joint projects already
in the pipeline.
Cologne, 29 October 2012 - Peach Property Group (Deutschland) AG - 'brand
innovator' in the luxury residential property segment and manager of
investment properties - has signed a Germany-wide licensing agreement with
international design, branding and marketing company yoo Limited, for the
exclusive right to develop residential property projects in Germany under
the design brand 'yoo inspired by Starck'.
Cementing an already successful partnership
As a 'brand innovator', Peach Property Group pursues a strategy of
positioning its high-end real estate projects with strong brands and
exceptional marketing, to create a lifestyle and value for customers that
extends beyond the physical property. As a supplement to the profile of its
own brand, which is excellently positioned in the luxury condominium and
high-quality refurbishment segments, the Group has been successfully
working with yoo since 2009 with the launch of the first 'yoo inspired by
Starck' project in Germany, 'yoo berlin'.
'yoo berlin' is located in a unique historical location on the Spree in
Berlin-Mitte, offering 95 residential units designed by 'yoo inspired by
Starck' the design brand under the creative direction of renowned designer
Philippe Starck. Due for completion in 2013, around 75% of the condominiums
are already notarised or reserved.
'yoo Berlin' was also recently granted a number of awards at the European
Property Awards 2012 in London, including 'Best Apartment Europe', marking
the first time the award has been won in Germany.
Both partners intend to continue this successful partnership in the
realisation of new real estate projects. Peach Property Group already has
an attractive project pipeline and is currently in discussions about
further construction opportunities that would lend themselves to the 'yoo
inspired by Starck' brand.
Bernd Hasse, CEO of Peach Property Group (Deutschland) AG, commented: 'This
exclusive cooperation with yoo enables us to combine the competence of
Peach Property Group in developing unique real estate projects with the
inspiring design concepts of 'yoo inspired by Starck'. The collaboration
gives us a competitive advantage in the German market and will further
cement our leading position in the luxury residential property segment.'
John Hitchcox, Chairman of yoo, said: 'We are delighted to cement an
exclusive partnership with Peach Property Group for 'yoo inspired by
Starck' in Germany. During our many years of collaboration, Peach has
proven its shared vision and commitment to creating inspiring residential
spaces that better meet the needs of today's modern urban dwellers. 'yoo
berlin' exemplifies this, and we look forwardto strengthening our already
successful collaboration while continuing to seek to enhance the way people
live in Germany through design-led spaces.'
Philippe Starck, Creative Director of yoo inspired by Starck, added: 'yoo
is not about buildings. It's about the people that live in them. With our
new collaboration with our friends at Peach Property Group, if it means I
can bring a little more love, and a little more life to those people in
Germany, then I am very happy.'
Contacts
Investors and analysts:
Bernd Hasse, CEO Peach Property Group (Deutschland) AG
+49 (0)221 29923 0, investors(at)peachestates.com
Media
Koopmann.kommunikation | Hans Peter Koopmann
+49 (0)171 45 77 889 | post(at)koopmannkommunikation.de
About Peach Property Group Deutschland
Peach Property Group Deutschland is one of the leading developers of very
high quality residential property in Germany. The company's business
activities range from the development of new construction projects in the
luxury segment as well as the refurbishment of existing properties offering
significant potential for value appreciation. As a 'brand innovator', the
company works together with strong brands and partners such as 'yoo
inspired by Starck', creating unique properties. Peach Property Group
Deutschland also invests in high-yielding investment properties in order to
generate steady cash flows in addition to the expected attractive
development returns. The company's projects are based on extensive client
knowledge and on a long-proven development and marketing platform.
Further information can be accessed at www.peachproperty.de
End of Corporate News
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29.10.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: Peach Property Group (Deutschland) AG
Im Zollhafen 24
50678 Köln
Germany
Phone: +49 (0)221 29923 0
Fax: +49 (0)221 29923 200
E-mail: investors(at)peachproperty.de
Internet: www.peachproperty.de
ISIN: DE000A1KQ8K4
WKN: A1KQ8K
Listed: Regulierter Markt in Frankfurt (Prime Standard)
Notierung vorgesehen / Designated to be listed
End of News DGAP News-Service
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190487 29.10.2012
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