RAPALA RECEIVES IGFA'S LIFE TIME ACHIEVEMENT AWARD
(Thomson Reuters ONE) -
Rapala VMC Corporation
Press Release
May 4, 2010 at 1.00 p.m.
Rapala VMC Corporation (Rapala), the world's foremost manufacturer of fishing
lures, treble hooks and accessories, received the 2009 Lifetime Achievement
Award of the International Game and Fish Association's (IGFA). IGFA is an
international organization recording world record catches with its headquarters
in Florida, USA.
Rapala lures are responsible for more IGFA world records than any other lure
manufacturer in history, holding world record catches on every continent except
Antarctica. In fact, Rapala is the first and only lure manufacture to receive
the Lifetime Achievement Award by the IGFA, proving how effective its lures are
on a global basis. Essentially, all over the world, big fish are eating little
fish that swim like a Rapala.
The annual World Record Achievement Award honors those individuals with
outstanding angling achievements. IGFA also recognized tackle manufacturers
whose products have captured the most world records.
The IGFA Lifetime Achievement Award for Rapala, presented to Tom Mackin,
President of Rapala USA, was in the form of a granite circle hook sculpture
custom-created by well known US artist David Wirth. "We are extremely honored to
have received the IGFA Lifetime Achievement Award," said Mackin. "We are always
excited when our lures land a record and it's a privilege to be recognized by
the IGFA with this award."
"Created by Lauri Rapala, a Finnish fisherman, Rapala lures have been a mainstay
of our sport for more than 70 years," said Mike Myatt, Chief Operating Officer
of IGFA. "We are excited to showcase this historic company and its products."
Also the Finnish Prime Minister Matti Vanhanen commented the recognition
received by Rapala with a message sent to the IGFA award ceremony: "On behalf of
the Finnish Government, I would like to extend sincere gratitude and warmest
congratulations to IGFA on the decision to present the Lifetime Achievement
Award - a highly respected and prestigious prize - to the Rapala fishing lure of
Rapala VMC Corporation. Over the years, Rapala has grown to be the biggest lure
manufacturer in the world; yet it has not forgotten its Finnish roots. We in
Finland are proud of Rapala and hold the company in high respect. Fishermen
worldwide now trust the Rapala fishing lure - the story of which began on the
Finland's lake Päijänne in 1936."
"These world records are excellent feedback for us demonstrating that our
products work well worldwide even in tough circumstances. This is what we target
both in our product development and manufacturing," commented Jorma Kasslin,
Chief Executive Officer of Rapala.
At the ceremony, Rapala also received the following awards:
* 1st place for lures: 29 new world records caught on Rapala lures in 2009.
* 2nd place for scales: 47 new world records weighed on Rapala scales in 2009.
* 3rd place for line: 10 new world records caught on Sufix lines in 2009.
With over 840 world-record catches, Rapala holds to the number one position as
the record holder of world records. Out of this more than 550 world-records are
for different Group-branded lures, more than 260 for Sufix fishing lines and
more than 20 for VMC hooks. As recognition of this, IGFA has established a
Rapala hall-of-fame at its headquarters in Florida, USA.
Rapala has grown from humble beginnings to a market leader of several product
categories in the fishing tackle industry. The Rapala brand's functionality and
high quality are known by fishermen around the world. Rapala maintains its
strict standards of craftsmanship while delivering its fishing products to
anglers in more than 130 countries.
RAPALA VMC CORPORATION
Jorma Kasslin
Chief Executive Officer
For further information:
Tom Mackin, President of Rapala USA, tel. +1 952 939 7060
Jorma Kasslin, Chief Executive Officer, tel. +358 9 7562 540
Jouni Grönroos, Chief Financial Officer, tel. +358 9 7562 540
Olli Aho, Legal Council, tel. +358 9 7562 540
Distribution: Main Media
Rapala VMC Corporation is a leading fishing tackle company and the global market
leader in fishing lures, treble hooks and fishing related knives and tools. The
Group also has a strong global position in other fishing categories and it is
one of the leading distributors of outdoor, hunting and winter sport products in
the Nordic countries. The Group has the largest distribution network in the
industry. The main manufacturing facilities are located in Finland, France,
Estonia, Russia and China. The Group brand portfolio includes the leading brand
in the industry, Rapala, and other global brands like VMC, Storm, Blue Fox, Luhr
Jensen, Williamson, Marttiini and Sufix. The Group, with net sales of EUR 235
million in 2009, employs some 2 000 people in 31 countries. Rapala's share is
listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.
[HUG#1411460]
Pictures to Press Release IGFA Life Time Achievement Award to Rapala: http://hugin.info/120091/R/1411460/363866.pdf
2010_05_04 Press Release IGFA Life Time Achievement Award to Rapala: http://hugin.info/120091/R/1411460/363865.pdf
Unternehmensinformation / Kurzprofil:
Datum: 04.05.2010 - 12:00 Uhr
Sprache: Deutsch
News-ID 20219
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Kategorie:
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