Economy in Flux
Prominent examples have shown: Not size or reputation, but speed alone in adapting to changing environments helps companies live through the current crisis. The principle of “survival of the fittest” applies in business just as in nature: Only those who are occupying niche markets and are forging strategic partnerships will prevail. To do so, flexible IT platforms such as service-oriented architecture (SOA) provide the necessary technical infrastructure.
(firmenpresse) - The e-magazine SAP SPECTRUM shows readers ways out of the crisis with flexible IT
Joining forces to become stronger – companies and entire industries throughout the world are beginning to come around to the notion of strength in numbers. Once characterized by hostile business relations and strict division of labor, the relationship between the consumer goods and retail industries has turned to focus on long-term cooperation. These industries are forging IT networks to share knowledge and experience on markets and target groups.
The media industry is witnessing a similar development. Not supply, but individual demand now shapes this market. Recording companies, newspapers, and film studios are letting go of old sales and distribution structures and the corresponding linear supply chains, seeking instead to cultivate close relationships with both consumers and producers. Their best means of doing so involves distributing digital content via cooperative platforms. Through these channels, media companies can reach consumers directly with their products.
Such cross-company value networks run on flexible, SOA-based process platforms. The special in the latest issue of SAP SPECTRUM (http://www.spectrum.sap.info) reveals how other industries and companies – including STRABAG and the Baylor College of Medicine in Houston, Texas – are profiting from open IT.
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SAP Spectrum is monthly e-magazine from SAP focusing on the world of business and IT. It provides comprehensive information on strategies, services, and solutions from SAP and gives the global SAP community in-depth insights into customer projects. In addition to regular contributions from the SAP user groups and partners, SAP Spectrum contains reports on IT in small and midsize businesses. http://www.spectrum.sap.info/.
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Datum: 17.06.2009 - 12:36 Uhr
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Date of sending: 17.06.2009
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