Inspiration for the world of fashion
Maren Frost worked with a Bizerba world premiere for her “One for all” creation(firmenpresse) - Bizerba and the Sigmarinen School of Fashion are presenting a very distinctive fashion show at the IFFA 2010 – with state-of-the-art labels in the foreground
Balingen, May 7th, 2010 – Bizerba and the Sigmarinen School of Fashion are presenting something very unique at the IFFA 2010, the international exhibition for meat processing: a fashion show as never experienced before anywhere. A show that clearly expresses just how multi-functional and attractive labels can be. At the IFFA, every day at 11.00 and 15.00, except Sunday.
In 1858, Charles Worth held the very first fashion show in Paris and ultimately transformed the shows into coveted social events. He was also the first fashion designer who was considered more of an artist than craftsman, and who revolutionised the complete fashion industry with his approach to clothing production. Today, 150 years later, world markets are saturated and designers are constantly looking for new inspiration in terms of design and presentation, to call attention to themselves and their creations.
The Sigmarinen School of Fashion and Bizerba, the technology manufacturer from Balingen, Germany, came up with an idea that is unique worldwide: for the IFFA 2010, the leading international trade show for meat processing in Frankfurt, students would be given an opportunity to create contemporary summer fashions, incorporating the wide diversity and appeal of Bizerba labels into their designs.
Claudia Gross, Director Global Marketing and Communication at Bizerba, talks about project’s background: “Bizerba was founded in 1866 and since then it has been known for producing high-quality scales for industry and retail. Of course, our corporate image and our portfolio have since then adapted to new, global economic markets. We now produce much more than just scales. We develop many different types of high-quality labels, as well as state-of-the-art system solutions based on intelligent interaction of hardware and software.” In order to visually communicate this modern image and the amazing diversity of Bizerba labels at the IFFA, Bizerba asked the Sigmaringen School of Fashion if they would design label fashions.
“The “Wrap me up” model from Bodil Neitzel”, continues Gross, “showcases our C-Wrap label. All required content can be depicted on a single label that wraps itself around the product on up to four sides if need be. The product packaging is therefore stronger, and product content is well protected. Labelling errors are avoided, and the number of roll changes is reduced as well. With the right software, users can determine themselves where content should be positioned. And end-buyers can see key information quickly, without even having to take the package out of the shelf.
Bettina Wirschun from the Sigmarinen School of Fashion, project manager and honorary lecturer for model and collection design, highlights: “Bizerba asked us if we would design outfits for the hostesses at the IFFA, and create models for a fashion show with Bizerba labels as part of the designs. The second year students and I really liked the idea, as unusual as it was. And as a first step, we had to find the right match between the complexity of the challenge and the students’ level of knowledge and experience.”
The team decided on sheath dresses, which work well in business environments: slim, sleeveless, knee-length, figure-fitting dresses. “A brainstorming session with the
Datum: 07.05.2010 - 12:41 Uhr
Sprache: Deutsch
News-ID 20487
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Date of sending: 07.05.2010
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