Sony Ericsson calls on EU to further restrict hazardous substances in consumer electronics
(Thomson Reuters ONE) -
Sony Ericsson joins forces with an alliance of public interest organizations and
global technology brands to persuade the European Parliament to ban the use of
hazardous substances in consumer electronics from 2015 onwards.
Brussels 19 May 2010 - In a partnership announced today Sony Ericsson joined
Acer, Dell, Hewlett-Packard and public interest organizations ChemSec, Clean
Production Action and the European Environmental Bureau, to call for a
strengthening of the EU Restrictions on Hazardous Substances (RoHS) directive.
Currently the RoHS directive restricts some heavy metals and two types of BFR.
However, Sony Ericsson along with other members of the alliance is calling for
restrictions on all brominated flame retardants (BFR) as well as PVC. When BFR
and PVC are incinerated under substandard recycling conditions, they form
halogenated dioxins that are potent toxic chemicals. Sony Ericsson believes
these brominated flame retardants and PVC should be phased out from electrical
and electronic products as soon as possible. Over the past 18 months Sony
Ericsson has been developing products without these unwanted substances and
believes that substitute materials are available and could be rolled out across
the industry with little disruption.
"Sony Ericsson is committed to a complete phase-out of halogenated organic
substances from its products, and at the current time has phased out almost all
brominated flame retardants (BFR)," said Daniel Paska, Environmental Expert at
Sony Ericsson. "We believe the electronics industry has a responsibility to
move proactively to find substitutes to replace BFR and PVC and are therefore
calling on EU legislators to show leadership on this issue by voting to tighten
the RoHS directive."
Sony Ericsson along with the other members of the alliance will lobby EU
legislators who are currently in the process of debating whether to tighten the
existing RoHS directive and invites other members of the industry to join them.
"Sony Ericsson is committed to delivering products with the best possible
environmental performance in the industry", said Mats Pellbäck Scharp, Head of
Corporate Sustainability at Sony Ericsson. "That is why we support strong
environmental legislations. We have also introduced a range of GreenHeart(TM)
pioneer phones that showcase more sustainable materials like recycled plastics,
waterbourne paints and energy efficient chargers. We have also committed to
making the majority of our 2011 portfolio compliant with GreenHeart(TM)
requirements.
Sony Ericsson has to date phased out all PVC in its products and nearly all
halogenated flame retardants.
For more information on GreenHeart(TM) and our environmental work, please visit
the Sony Ericsson GreenHeart(TM) web page at
http://www.sonyericsson.com/greenheart or the Sony Ericsson Greenheart(TM) blog
at http://blogs.sonyericsson.com/greenheart/
ENDS
The Liquid Identity logo is a trademark or registered trademark of Sony Ericsson
Mobile Communications AB. Sony is a trademark or registered trademark of Sony
Corporation. Ericsson is the trademark or registered trademark of
Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may
be located on our website at:www.sonyericsson.com/cws/common/legal/disclaimer
Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in
October 2001, with global corporate functions located in London and operations
in major markets around the world. Sony Ericsson's strategy is to become the
industry leader in mobile Communication Entertainment, through new styles of
interaction across the internet and social media. Sony Ericsson offers exciting
consumer experiences through innovative and feature rich phones, accessories,
content and applications.
Contacts:
FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Head of External Communications & PR
Merran Wrigley +44 208 762 5862
General Press: +44 208 762 5858
E-mail:press.global(at)SonyEricsson.com
Product images:www.sonyericsson.com/press
FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Environmental Expert
Daniel Paska +46 1080 10223
E-mail:press.global(at)SonyEricsson.com
Product images:www.sonyericsson.com/press
[HUG#1417325]
Press release: http://hugin.info/133603/R/1417325/367758.pdf
Unternehmensinformation / Kurzprofil:
Datum: 19.05.2010 - 16:46 Uhr
Sprache: Deutsch
News-ID 21170
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