DGAP-News: Pearlfection GmbH raises seven digit growth financing roun

DGAP-News: Pearlfection GmbH raises seven digit growth financing roun

ID: 213199

(firmenpresse) - DGAP-News: Pearlfection GmbH / Key word(s): Capital Increase
Pearlfection GmbH raises seven digit growth financing roun

17.12.2012 / 12:02

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Munich, 17.12.2012 - The Germany based ecommerce mass-customization
company Pearlfection GmbH, www.pearlfection.de, with focus on
individualization of precious jewellery raises a growth financing round in
the lower seven digit Euro range.

Mountain Super Angel AG and Ecommerce Alliance AG already invested in a
former round in summer 2011, this new capital round was conducted by
existing shareholders, including Berlin Ventures and the management, as
well as the ERP Start Fonds of KfW and the Idealo.de founder Martin
Sinner.

The new capital enables Pearlfection to further accelerate their growth and
to strengthen their leading role in the segment of 'mass customization' of
jewellery.

Pearlfection produces customized jewellery, which is configurated by a
proprietary internet based design tool. The focus on online visualization
of engravings as well as the possibility of selecting different precious
jewellery elements enables Pearlfection in a unique way to combine the
advantages of the internet with the key success factors of the attractive
jewellery market.

'Next to our lead investors we are especially happy to have attracted
Martin Sinner the founder of Idealo, and KfW, who will further strengthen
our technology and sector competence.' so Hendrik Ernst, founder and
managing director of Pearlfection GmbH.

***

About Pearlfection GmbH

Pearlfection produces customized jewellery in the 'affordable luxury'
segment, which is configurated by a proprietary internet based design tool.
The focus on online visualization of engravings as well as the possibility
of selecting different precious jewellery elements enables Pearlfection in




a unique way to combine the advantages of the internet with the key success
factors of the attractive jewellery market.

The wide product range of over 1000 elements for the categories bracelets,
rings and necklaces as well as the possibility to design engravings of
motives and texts online offers the customer a space of unlimited
creativity.

About MOUNTAIN SUPER ANGEL AG

MOUNTAIN SUPER ANGEL AG (www.super-angel.ch) is a investment company based
in St. Gallen, Switzerland, and part of the Mountain Partners Group. The
company acts in the market place as an 'institutional business angel
investor'. The focus of investments is based predominantly in German
speaking countries, in all industry sectors, especially in earlystage
financing, special situations and pre-IPO transactions. MOUNTAIN SUPER
ANGEL AG shares are traded under SIC 4MS (ISIN: CH0033050961) on the Open
Market of the Frankfurt Stock Exchange.

About Ecommerce Alliance AG

The Ecommerce Alliance AG is a stock market listed holding of a group of
companies, operating with various business models in the German and
European market. Focussed on the growth market 'Ecommerce', the company is
building a strong alliance, designed for the total online value chain. The
focus is on the business areas Ecommerce Brands, Ecommerce Services and
Ecommerce Media.

The Ecommerce Brands of the Ecommerce Alliance are the sales engines and
will contribute directly to increased turnover and profits. The Ecommerce
Brands achieve their turnover through the individual brands' online shops.
There is an emphasis here oncustomised ready-made products, for instance
such as the customer-specific textiles produced by Shirtinator AG and the
tailor-made composite jewellery items from Pearlfection GmbH.

The Ecommerce Services business segment extends the value chain of the
Ecommerce Alliance. The integrated Internet and TV marketing agency
Getperformance GmbH and the logistics and fulfilment company Getlogics GmbH
provide services both to the companies of the Ecommerce Alliance group and
to external ecommerce companies.

The Ecommerce Media business unit, with its Internet portals and
information portals, is still under construction. In the Ecommerce Media
field, Ecommerce Alliance AG owns shares in Mybestbrands GmbH, Netmoms GmbH
and other companies.

The company's shares are traded on the Entry Standard of the Frankfurt
Stock Exchange (ISIN: DE000A1C9YW6).

About ERP Fonds / KfW

The ERP Start Fonds of KfW finance SMEs with technology focus and less than
50 employees. The companies financed are located in Germany, have a yearly
revenue of less than 10 m EUR and are not older than 10 years. KfW usually
invests together with a lead investor with the same conditions. ERP Start
Fonds were founded in 2004 and since then made over 400 investments with a
total volume of 440 m EUR.

About Berlin Ventures (www.berlinventures.com)

Berlin Ventures is an 'Angel Fund' run by Jan Christoph Gras and Marek
Bärlein, the founders of myphotobook. Berlin Ventures provides integrated
seed and growth finance solutions to young and innovative internet
start-ups in the e-commerce, mobile and software business.

***

Contact:
Pearlfection GmbH
Tel.: +49 (0)89-20001470
E-Mail: info(at)pearlfection.de


End of financial news

The picture belonging to this press release can be found here:
http://newsfeed2.equitystory.com/pearlfection/197178.html
Caption: Pearlfection.de - Mass Customization von Schmuck


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17.12.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

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197178 17.12.2012


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Datum: 17.12.2012 - 12:02 Uhr
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