DGAP-News: SMARTRAC Launches WebLite UHF RFID Tag for Retail EPC Programs
(firmenpresse) - DGAP-News: SMARTRAC N.V. / Key word(s): Product Launch
SMARTRAC Launches WebLite UHF RFID Tag for Retail EPC Programs
20.12.2012 / 14:00
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SMARTRAC Launches WebLite UHF RFID Tag for Retail EPC Programs
Amsterdam, December 20, 2012 - SMARTRAC N.V., the leading developer,
manufacturer, and supplier of RFID transponders and inlays, today announced
the introduction of its new UHF EPC compliant WebLite inlay.
The SMARTRAC WebLite inlay represents a technological advance in both size
and performance. With an antenna size of only 46 x 15 mm (1.8?x 0.6?), it
is especially suited for item-level tagging and identification where RFID
tag space is limited and performance is of critical importance.
Due to its compact form and special design, which takes into account RF
requirements for close coupling and high population RFID scanning, the
SMARTRAC WebLite perfectly meets the needs of retail apparel applications.
Close coupling occurs when RFID-tagged items are stacked in close proximity
to each other. SMARTRAC has been working with its partners, renowned
independent test facilities, major retail end users, and RFID hardware
providers, to test, qualify, and approve the WebLite tags and inlays for
immediate deployment in major item-level tagging applications.
'The new SMARTRAC WebLite is an important next step for item level
identification in retail. As EPC tagging expands to a wider range of
consumer products, reduced tag size without compromise in performance has
become very important', says Michael Teitelbaum, CEO of r-pac International
Corporation. 'We are pleased that we are able to deliver the new EPC
tagging solutions to retailers and their brand suppliers based on our close
cooperation with SMARTRAC. The industry has been demanding a small format
tag, such as the WebLite, that meets the most challenging tagging
situations. The WebLite meets the technology needs of the industry by
performing on a wide range of products from denim to kitchen electrics -
while maintaining a small form factor.'
'Our new WebLite inlay is the result of our close collaboration with and
commitment to our partners as well as our goal of understanding the needs
of end users, retailers, and brand owners in their quest for significantly
improved merchandise visibility enabled by RFID technology. Working with
r-pac has allowed us to take application requirements from end users, turn
them into a product concept, and, in a very short period of time, validate
and approve this concept in the form of a new product, the SMARTRAC
WebLite,' said Wolfgang Schneider, Member of the Management Board and Head
of SMARTRAC's Business Unit electronic Product Identification (ePI).
Technical features of the SMARTRAC WebLite with Impinj Monza(TM) 5 IC:
- Antenna size of 46 x 15 mm / 1.8?x 0.6?- 128-bit EPC, 48-bit serialized TID
- Especially suitable for item-level retail, logistics, and supply chain
applications
The SMARTRAC WebLite is currently available. High-volume production started
at the end of November. The WebLite has gone through stringent performance
testing by major U.S. retailers with RFID programs and has passed these
tests for a multitude of product categories. The WebLite is available in
converted, fully printed, and encoded form through r-pac and the r-pac
worldwide service bureaus.
The new WebLite products will also be displayed at the SMARTRAC booth
(#2059) at the NRF 102nd Annual Convention&EXPO from January 13 to 15,
2013, at the Jacob K. Javits Convention Center in New York City.
About SMARTRAC:
SMARTRAC is the leading developer, manufacturer, and supplier of RFID and
NFC transponders and inlays. The company produces both ready-made and
customized transponders and inlays used in access control, animal
identification, automated fare collection, border control, RFID-based car
immobilizers, contactless payment cards, electronic product identification,
industry, libraries and media management, laundry, logistics, mobile and
smart media, public transport, retail, and many more.
SMARTRAC was founded in 2000, went public in July 2006, and trades as a
stock corporation under Dutch law with its registered headquarters in
Amsterdam. The company currently employs some 4,000 employees and maintains
a global research and development, production, and sales network.
If you have any questions about SMARTRAC, please contact:
Tanja Moehler
Head of Corporate Communications&Marketing
SMARTRAC N.V.
Phone: +31 20 30 50 157
Email: tanja.moehler(at)smartrac-group.com
Internet: www.smartrac-group.com
Twitter: www.twitter.com/SMARTRAC_NV
About r-pac:
r-pac is a global corporation with world headquarters in New York and
regional headquarters in Hong Kong, Singapore, and Europe. Since 1987,
r-pac is a vertical supplier of soft- and hard-line trims and packaging to
major global retailers and brand owners in multiple industries, including
apparel, electronics, home goods, CPG, FMCG, footwear, sporting goods, and
toys. In addition to delivering innovative branding and packaging
solutions, r-pac is leading the industry in item-level tagging for
manufacturers and retailers from source-to-store with RFID technology.
If you have any questions about r-pac, please contact:
Paul Arguin
Director of RFID Development
r-pac International Corp
132 West 36th Street, NYC 10018
Phone: +1 212-465-1818 / +1 978-725-5919
Email: paul.arguin(at)r-pac.com
Internet: www.r-pac.com
Forward-looking statements:
All forward-looking statements contained in this press release are based on
assumptions, planning, and forecasts at the time of publication of this
press release. Forward-looking statements always involve uncertainties.
Business and economic risks and developments, the conduct of competitors,
political decisions, and other factors may cause the actual results to be
materially different from the assumptions, planning, and forecasts at the
time of publication of this press release. Therefore, SMARTRAC N.V. does
not assume any responsibility relating to forward-looking statements
contained in this press release. Furthermore, SMARTRAC N.V. does not assume
any obligation to update the forward-looking statements contained in this
press release.
End of Corporate News
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Language: English
Company: SMARTRAC N.V.
Strawinskylaan 851
1077 XX Amsterdam
Netherlands
Phone: +31 20 30 50 157
Fax: +31 20 30 50 155
E-mail: investor.relations(at)smartrac-group.com
Internet: www.smartrac-group.com
ISIN: NL0000186633
WKN: A0JEHNListed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, München, Stuttgart
End of News DGAP News-Service
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197603 20.12.2012
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Datum: 20.12.2012 - 14:00 Uhr
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News-ID 214765
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