Intention to become the No 1 chocolate supplier to Brazil's fast-growing food service industry
(Thomson Reuters ONE) -
Barry Callebaut AG / Intention to become the No 1 chocolate supplier to Brazil's fast-growing food service industry processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.
Barry Callebaut inaugurates its first chocolate factory in South America.
* Barry Callebaut opens a state-of-the-art chocolate factory in Extrema,
Brazil, to move closer to its local customers and unlock attractive growth
potential
* Located in the heart of the Brazilian economic center where 75% of the
national GDP is generated
* Factory has an annual capacity of 20,000 tonnes and will supply food
service and industrial customers
* Brazil will serve as a launching pad to expand the company's business across
South America
Zurich, Switzerland/Extrema, MG, Brazil, May 27, 2010 - Barry Callebaut AG, the
world's leading manufacturer of high-quality cocoa and chocolate products, today
inaugurated a new chocolate factory located in Extrema, Minas Gerais, near São
Paulo, Brazil - the company's first chocolate factory in South America. The
factory marks another cornerstone in Barry Callebaut's strategy to selectively
expand its geographic presence to emerging markets that offer above-average
growth opportunities.
Juergen Steinemann, CEO of Barry Callebaut, said: "Brazil is the fifth largest
country in the world with a population of more than 190 million, and the country
has returned much faster to its earlier growth dynamic than most other economies
after the recent economic turmoil. In addition, the Brazilian Government as well
as the International Monetary Fund (IMF) are expecting a GDP growth of up to 6%
for 2010. Against this background and based on growth forecasts for the Latin
American chocolate market of more than 3% in volume terms [Source: Euromonitor
International] annually over the next three years, we see a tremendous market
potential - not only in Brazil but in the entire region. 75% of the Brazilian
GDP is generated within a radius of 500 kilometers from Extrema. With our
existing cocoa factory in Ilhéus, Bahia, and now our new chocolate factory in
Extrema, we are close to our local customers and well positioned to achieve our
goal to also become the No 1 chocolate supplier to Brazil's fast-growing food
service industry."
Barry Callebaut has been present in Brazil with a cocoa factory in Ilhéus,
Bahia, since 1999, and employs more than 300 people in the country. Today, the
company operates nine cocoa and chocolate factories across the Americas.
The new chocolate factory in Extrema has been designed to meet the highest
quality and food safety standards and has an annual production capacity of
around 20,000 tonnes which can be doubled based on the same infrastructure. The
total investment amounted to approximately USD 15 million (BRL 28 million / CHF
18 million). At the start of chocolate production in Extrema, Barry Callebaut
offers 70 new jobs - going up significantly with new lines to be implemented in
the future depending on market development.
The new factory will make high-quality dark, milk and white chocolate as well as
compound for artisanal and for industrial customers, but no end-consumer
products. Capacity utilization at the plant is expected to rise rapidly. 80% of
the factory's production will be delivered to the main target customer segment,
namely the rapidly growing food service market which includes restaurants, fast
food restaurants, bakeries, pastries, in-store bakeries, caterers, hotels,
chocolatiers, hospital and school canteens.
For the distribution of food service products manufactured in Extrema, Barry
Callebaut signed an exclusive distribution agreement with leading agribusiness
company Bunge in 2009. Every day, Bunge serves about 25,000 points of sale in
Brazil and is, therefore, an excellent partner for Barry Callebaut in the
commercialization of products "made in Brazil". (s.a. Press Release dated April
02, 2009: "Expanding business in South America: Barry Callebaut signed
distribution agreement with leading agribusiness company Bunge in Brazil
* * *
Images of Barry Callebaut's new factory in Extrema in high resolution quality
can be downloaded here:
www.photopress.ch/image/barry+callebaut
As of 7 pm CEST/2 pm ACT images of the press conference/inauguration ceremony
will also be available under the above mentioned web address.
Barry Callebaut (www.barry-callebaut.com
With annual sales of about CHF 4.9 billion / EUR 3.2 billion / USD 4.3 billion /
BRL 7.9 billion for fiscal year 2008/09, Zurich-based Barry Callebaut is the
world's leading manufacturer of high-quality cocoa and chocolate - from the
cocoa bean to the finished product on the store shelf. Barry Callebaut is
present in 26 countries operates more than 40 production facilities and employs
about 7,500 people. The company serves the entire food industry, from food
manufacturers to professional users of chocolate (such as chocolatiers, pastry
chefs or bakers), to global retailers. Barry Callebaut is the global leader in
cocoa and chocolate innovations and provides a comprehensive range of services
in the fields of product development, processing, training and marketing. The
company is actively engaged in initiatives and projects that contribute to a
more sustainable cocoa supply chain.
* * *
+-------------------------------------+----------------------------------------+
|Contacts | |
| | |
+-------------------------------------+----------------------------------------+
|for investors and financial analysts:|for the media in Brazil: |
|Evelyne Nassar, Head of Investor |Burson Marsteller Brasil |
|Relations |Fabiola Ditomaso |
|Barry Callebaut AG |Phone: +55 11 9997 8570 or +55 |
|Phone: +41 43 204 04 23 |11 3094-2240 |
|evelyn_nassar(at)barry-callebaut.com |fabiola.ditomaso(at)bm.com |
|
|.com> | |
+-------------------------------------+----------------------------------------+
| |for the media in the United States: |
| |MM2 Public Relations |
| |Kyle Rose |
| |Phone: + 1(214) 379 3704 |
| |kyle.rose(at)mm2pr.com |
| |
| | |
+-------------------------------------+----------------------------------------+
| |for the media outside Brazil & the U.S.:|
| |Raphael Wermuth, External & Media |
| |Relations |
| |Barry Callebaut AG |
| |Phone: +41 43 204 04 58 |
| |raphael_wermuth(at)barry-callebaut.com |
| |
+-------------------------------------+----------------------------------------+
The news release can be downloaded from the following link:
[HUG#1418962]
--- End of Message ---
Barry Callebaut AG
P.O. Box Zurich null
WKN: 914661;ISIN: CH0009002962;
Press Release (PDF): http://hugin.info/100441/R/1418962/369225.pdf
Unternehmensinformation / Kurzprofil:
Datum: 27.05.2010 - 15:00 Uhr
Sprache: Deutsch
News-ID 21570
Anzahl Zeichen: 0
contact information:
Town:
Zurich
Kategorie:
Business News
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"Intention to become the No 1 chocolate supplier to Brazil's fast-growing food service industry"
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