Global Marketing and Technology agency LBi to host CANNES workshop based on navigating the complexities of a global advertising brief
(Thomson Reuters ONE) -
Laurent Ezekiel, LBi's Worldwide Client Services Director, will host a workshop
at the Annual Cannes Lions festival on June 24th at 3pm entitled: 'The Quest for
the perfect storm'. This will be based on solving the diverse issues facing
agencies and marketers when they receive a global brief and the premise that one
size no longer fits all. Today, the same pitch might need to cover mobile in
India, twitter in Brazil, TV in Australia, social networks in the Netherlands or
the Middle East and radio on the west coast of the USA.
Mentors for the session orchestrated by Laurent Ezekiel, LBi, will include Emma
Jenkins, Associate Marketing Director, P&G, Gav Thompson, Director of brand
strategy, 02, Jason Goodman, Chief Executive officer, Albion and Kieron
Matthews, Marketing Director, IAB (Internet Advertising Bureau).
The seminar will cover how a brand can achieve the perfect global relationship
with their customers factoring in geography, diverse processes, culture and a
fragmented media landscape. The brief to the audience will be to create and
answer a practical global brief and present back at the session. Following a
brief presentation with advertising, social media and digital examples from
countries as such as Brazil, Japan, India, Korea, Denmark, Singapore, Sweden,
the US and the UK the workshop will help inspire the delegates to tease out
ideas that make the most of the digital arena whilst considering their
application in other media. Mentors will show planning techniques, past success
stories, key insights and data to help stimulate the groups.
Laurent oversees LBi's global clients and helps develop the LBi network,
globally. He is excited about the event and says "We've assembled a top class
team and we're looking forward to putting some of our experience into
practice..."
For further information please contact:
Sarah Van Praagh, Head of PR, LBi
+44 20 7063 6141,sarah.vanpraagh(at)lbi.com
Imogen Thacker, Marketing & PR Assistant, LBi
+44 20 7063 6155,imogen.thacker(at)lbi.com
About LBi
LBi is a global digital marketing and technology agency, blending insight,
creativity and expertise to solve business problems. The largest genuinely full
service agency of its kind in Europe, LBi provides the full range of digital
capabilities, including digital strategy, branded content, service design,
media, CRM, technology, managed hosting and support services. The company
employs over 1,500 professionals located primarily in the major European,
American and Asian business centres such as Amsterdam, Atlanta, Berlin,
Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on
Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI).
www.lbi.com
[HUG#1420318]
Unternehmensinformation / Kurzprofil:
Datum: 31.05.2010 - 15:43 Uhr
Sprache: Deutsch
News-ID 21710
Anzahl Zeichen: 0
contact information:
Town:
Amsterdam
Kategorie:
Business News
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