Nestlé goes on the road to promote water conservation in the US
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Nestlé goes on the road to promote water conservation in the US
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Students and teachers are learning about responsible water conservation with
help from Nestlé Waters in the United States.
The 'WaterVentures Learning Lab' is an interactive touring exhibition that aims
to raise awareness about sustainable water usage and recycling among more than
100,000 people in the American state of Florida.
Nestlé Waters North America and its brand Zephyrhills, in partnership with the
non-profit organisation Crystal Springs Foundation, will tour elementary schools
in the region over the next 12 months.
'Empowering students'
"We're thrilled to be working with Zephyrhills to inspire critical thinking and
empower students to make a difference in the world around them," said Karen
Pate, Vice President for Crystal Springs Foundation.
"We aim to educate people about Florida's wetland habitats and creatures, and
this mobile learning lab will serve as a tool to engage more young people in an
entertaining and dynamic way."
Interactive exhibits
The new tour truck, staffed by trained teachers, will visit schools, communities
and events in northern and southern Florida.
It aims to educate school children, parents and teachers on how to save water
and on the importance of recycling through interactive exhibits and
presentations.
A teaching team from Crystal Springs Foundation helped to create the innovative
exhibits using wood certified by the Forest Stewardship Council and energy
saving lighting.
Water education
The tour truck is Nestlé Waters' latest example of its commitment to sustainable
water use and water stewardship.
Since 1992, the company has worked with international non-governmental
organisation Project WET (Water Education for Teachers) across the globe to help
educate more than 38 million students and 200,000 teachers on hydration and
health, water use and environmental stewardship.
Nestlé Waters has established programmes with Project WET in Vietnam, China, the
United Arab Emirates, Lebanon and Egypt.
Creating Shared Value
Water is one of the areas Nestlé is focusing its Creating Shared Value (CSV)
efforts and investments on.
Along with nutrition and rural development, all three areas are core to the
company's business activities.
CSV requires Nestlé to look for ways to create value for shareholders, while
also ensuring it creates value for the communities in which it operates.
Environmental education
The 'WaterVentures Learning Lab' highlights Florida's hydrogeology and
biodiversity and how to protect natural habitats through the learning tools and
activities.
"Zephyrhills is committed to preserving the local area," said Greg Berumen,
Senior Marketing Manager for Zephyrhills brand in the United States.
"This dynamic learning tool approaches environmental education in a creative and
engaging way."
The tour truck builds on an annual water education event in Florida that is
attended by more than 50,000 people each year.
It is held at Crystal Springs Preserve, one of the spring sources for
Zephyrhills natural water.
Related information:
Nestlé Waters North America: http://www.nestle-watersna.com/
Zephyrhills: http://zephyrhillswater.com/
WaterVentures Learning Lab: http://www.waterventures.us/
Creating Shared Value at Nestlé - Water:
http://www.nestle.com/csv/water/communityengagement/engagementinitiatives
Read more about Nestlé Waters:
Nestlé celebrates 20 years of community partnership to protect water sources in
France: http://www.nestle.com/Media/NewsAndFeatures/Pages/Nestle-Agrivair-
anniversary.aspx
Nestlé Waters' refreshing campaign for healthier habits in the United States:
http://www.nestle.com/media/newsandfeatures/nestle-waters-refreshing-campaign-
for-healthier-habits-in-the-us
Media enquiries
Tel: +41 21 924 2200
Email: mediarelations(at)nestle.com
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other applicable laws; and
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originality of the information contained therein.
Source: Nestlé S.A. via Thomson Reuters ONE
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Datum: 14.01.2013 - 11:38 Uhr
Sprache: Deutsch
News-ID 219007
Anzahl Zeichen: 5122
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