Reggae Legend Jimmy Cliff Covers Partridge Family Classic for Volkswagen's Pre-Game Release

(firmenpresse) - HERNDON, VA -- (Marketwire) -- 01/24/13 --

WHAT:
Volkswagen Pre-Game Release "" featuring Jimmy Cliff

Marking the fourth consecutive year of Big Game participation, Volkswagen looks to continue in 2013 with the "Get In. Get Happy." campaign. Beginning with "," the campaign is designed to bring a jolt of happiness to consumers' daily lives.

Central to that happy feeling is Jimmy Cliff, a Rock and Roll Hall-of-Famer and reggae legend, singing a new cover of the Partridge Family's theme song, "C'mon, Get Happy" in Volkswagen's new pre-game release ad.

Created by Deutsch LA, Volkswagen's creative agency of record, and directed by the Perlorian Brothers, the two-minute pre-game release features well-known YouTube "celebs" singing along with Jimmy Cliff and learning how to "Get Happy".

Recent Volkswagen Big Game ads have enjoyed enormous success and popularity: "", featuring the 2012 Beetle being chased by Bolt the dog, was named one of 2012's leading ads on YouTube. "", Volkswagen's award-winning Big Game spot in 2011, was voted the number one ad of 2011 by ADWEEK and garnered more than 55 million views online.

Pre-game release .

WHO:
For interview opportunities with Volkswagen of America marketing executives as well as the Perlorian Brothers, please contact:

Corey Proffitt
703.364.7672





Contact:
Corey Proffitt
703.364.7672

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Bereitgestellt von Benutzer: MARKETWIRE
Datum: 24.01.2013 - 16:37 Uhr
Sprache: Deutsch
News-ID 222802
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HERNDON, VA

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Cars

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