Every city loves originality
Capital's ambassadors Hotel Berlin, Berlin and Füchse Berlin to cooperate
(PresseBox) - The HOTEL BERLIN, BERLIN and the Federal Handball League member FÜCHSE BERLIN are the capital's champions when it comes to embodying originality in their field and original "local feeling". Both have similar philosophies, having a direct relation to the city and conveying the Berlin message far beyond its borders at the same time.
As a logical consequence, both are now entering a so-called "premium partnership" intended to create opportunities for establishing unique experiences in an emotionally positive environment.
"This partnership is an excellent way for the Hotel Berlin, Berlin to strengthen its brand positioning, while extending its differentiation from competitors. We can emphasize our positive image in the local market and generate additional contacts", declares Managing Director Cornelia Kausch.
The hotel on the Lützowplatz, well known for promoting sport in Berlin, will be the official partner of the handball club until 2013 for the time being.
The commitment of both partners is the result of a detailed and systematic selection process that analyzed performance and service in return.
Both in the "Fox's Lair" (that is what Füchse Berlin call the Max-Schmeling Hall when the club plays its home games there - or as the players like to put it - "when they go hunting geese"), and in the Hotel Berlin, Berlin and beyond, you will be able to feel the connection between these two original members of the Berlin community.
As a "primary partner in the area of youth", the city's third largest hotel will support, amongst others, up-and-coming talent at Füchse Berlin. "We care deeply about this area. As a "house of talent", we've always succeeded in fostering above-average young talent - and not only in our own establishment", states Cornelia Kausch.
In the Hotel Berlin, Berlin we essentially pursue two objectives. We invest in public communication and hospitality measures.
"The cooperation is an elementary component of our integral communication. It serves the purpose of boosting the brand positioning we aim for by means of image transfer. To achieve this, a communicative use of the cooperation involvement is necessary", as Cornelia Kausch explains part of the strategy. "On the other hand, we gain a platform, allowing us to offer customers and staff a unique experience. The goals of customer loyalty, staff training and motivation are at the heart of this."
The Managing Director is confident: "Our commitment is set to be a worthwhile investment that will contribute to the positive perception of the Hotel Berlin, Berlin among the public and, above all, enhance the way our staff identify with the hotel." With a wink, she adds true to the cooperation motto: "And every city loves originality, doesn't it?"
Website: www.hotel-berlin-berlin.com
Facebook: www.facebook.com/hotel.berlin
Twitter: www.twitter.com/berliner_hotel
Youtube: www.youtube.com/hotelberlinvideo
Datum: 15.06.2010 - 12:33 Uhr
Sprache: Deutsch
News-ID 22442
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"Every city loves originality"
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