POPSUGAR Expands Content and Commerce Leadership Position With Two Key Editorial Appointments
Melissa Liebling-Goldberg Named Fashion & Beauty Director; Meg Cuna Named Style Director
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 02/05/13 -- Just in time to kick off Mercedes-Benz Fashion Week, , the leading media and lifestyle digital destination for women, announced it has expanded its in-house editorial team with the additions of Melissa Liebling-Goldberg as Fashion & Beauty Director and Meg Cuna as Style Director. Liebling-Goldberg will be managing editorial coverage for the POPSUGAR Shopping and Style channels, based out of the New York office of POPSUGAR. Cuna will focus on video content for the POPSUGAR Shopping and Style channels, based out of the Los Angeles office of POPSUGAR. Together, Liebling-Goldberg and Cuna bring to POPSUGAR over 25 years of experience in the fashion and beauty space.
Commenting on the appointments, Lisa Sugar, Founder and Editor-in-Chief of POPSUGAR stated: "We're thrilled to have Melissa and Meg join our growing editorial department. They both bring an ideal mix of experience in traditional media, digital media and commerce that will allow us to continue creating more integrated editorial and shopping experiences for the over 34 million women who come to POPSUGAR every day."
Prior to joining POPSUGAR, Liebling-Goldberg most recently served as Editorial Director, Women's at Gilt.com, where as the editorial voice she was responsible for content operations and strategy, including launching Gilt StyleFile. Cuna joins POPSUGAR having spent many years at Lucky Magazine in various fashion editorial roles and most recently was the Fashion Director for RevolveClothing.com, a leading online commerce site.
"I'm excited to join POPSUGAR at this stage of the company," said Melissa Liebling-Goldberg, Fashion & Beauty Director, POPSUGAR. "Fashion, beauty and shopping have long been editorial tentpoles for POPSUGAR and I look forward to building on that legacy through my editorial experience in both digital media and online commerce."
"POPSUGAR's editorial voice and look-and-feel continue to raise the bar in the women's digital publishing space," said Meg Cuna, Style Director, POPSUGAR. "I'm excited to join the team and bring my taste, style and market experience as we further elevate the POPSUGAR brand across all of our consumer-facing digital initiatives, including our increased focus on video."
Prior to her role at Gilt.com, Liebling-Goldberg held the positions of Style Director at People.com and Digital Director of People StyleWatch, where she was responsible for developing the brand's online and social voice over the course of five years. She has previously worked at publications ranging from Teen Vogue to the New York Post. She was educated at Washington University, where she graduated magna cum laude with a double-major BFA in photography and English literature.
Before joining RevolveClothing.com, Cuna was Chief Content Officer of StyleCaster, where she implemented its fashion content strategy, built the editorial team, and marked the company's debut in video. She also conceptualized and produced branded content for top retailers and fashion brands, including Shopbop and many more. Cuna holds a degree in merchandise marketing and product development from FIDM in Los Angeles.
To see all the Mercedes-Benz Fashion Week coverage and more, go to , the Facebook page and follow on Twitter.
POPSUGAR is the premiere digital destination that combines the best lifestyle content and shopping together in one place. POPSUGAR delivers the biggest moments, the hottest trends and the best tips in entertainment, fashion, beauty, fitness, and food, and the ability to shop for it all, to over 34 million women. Founded in 2006 by Lisa and Brian Sugar, POPSUGAR is funded by Sequoia Capital and Institutional Venture Partners and has offices in Los Angeles, New York, San Francisco, and London.
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Datum: 05.02.2013 - 13:00 Uhr
Sprache: Deutsch
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