DGAP-News: CEO Futurist and Mobile Innovation Expert Patrick Meyer and SMARTRAC Launch First-Ever NFC Chronicle at Mobile World Congress 2013
(firmenpresse) - DGAP-News: SMARTRAC N.V. / Key word(s): Product Launch
CEO Futurist and Mobile Innovation Expert Patrick Meyer and SMARTRAC
Launch First-Ever NFC Chronicle at Mobile World Congress 2013
14.02.2013 / 09:10
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CEO Futurist and Mobile Innovation Expert Patrick Meyer and SMARTRAC Launch
First-Ever NFC Chronicle at Mobile World Congress 2013
Amsterdam, February 14, 2013 - SMARTRAC N.V., the leading developer,
manufacturer, and supplier of RFID transponders and inlays, today announced
the launch of the very first NFC-empowered chronicle at Mobile World
Congress 2013 together with mobile innovation expert and author Patrick
Meyer.
The 2-in-1 bonus edition includes 'Steve Jobs&the World of Mobile' and
the bonus book 'Apps: The Inside Scoop' by Patrick Meyer. It goes beyond
biographies to share future-focused insight, through the lens of Steve
Jobs, into the emerging world of smartphones, social, mobile, gaming, apps,
and more. It also includes do-it-yourself how-to steps for mobile and apps.
As the very first smartphone-empowered chronicle of its type, users can tap
their smartphones on the cover and Patrick Meyer and Steve Jobs come to
life. BullsEye NFC tags provided by SMARTRAC and experiential points to tap
or snap throughout the book bring up content and videos, mobile app
examples, and much more. The user experience has been created and delivered
by Thinaire(R), the leading NFC enterprise marketing platform.
The 2-in-1 bonus edition is available in a hardcover edition through
Amazon.com as well as in an iPad and Kindle e-book edition. Profits from
the hardcover and e-book sales are used to help innovation-focused students
follow in Steve Jobs' footsteps.
Patrick Meyer is 'The CEO Futurist', disciple of The Apple CEO, and
Business 3.0 advisor to Fortune 500 and emerging tech venture CEOs/c-level
executives. Further information and his periodic PatrickTV mobile video
clips are available on http://www.patrickmeyer.com.
The Mobile World Congress is being held in Barcelona from February 25 to
28, 2013. As the premier global showcase for the ever-growing mobile
industry, it is attended by senior executives of most major mobile phone
companies, handset manufacturers, and app providers.
Patrick Meyer and SMARTRAC will launch the NFC chronicle at the SMARTRAC
booth #7I30.
Book signing sessions with the author are being held at the SMARTRAC booth
on February 27 from 10:00 a.m. to 11:00 a.m. as well as February 28 and 29
from 1:00 p.m. to 2:00 p.m.
NFC in printed media takes the physical to the virtual world, creating a
3.0 experience. Books equipped with NFC tags allow for changing themes,
content, and revisions or updates to characters and storylines. Books come
to life with NFC, extending the inspiration and taking reading to new
levels.
Magazines equipped with NFC tags offer value to the reader through
multi-media enhancement of the printed content, interaction regarding
product release or launch updates, and much more. Publishers and retailers
benefit from the validation of promotional activities utilizing
omni-channel communication by means of NFC as well as from creating a
content-based dialogue with users and audiences.
About SMARTRAC:
SMARTRAC is the leading developer, manufacturer, and supplier of RFID and
NFC transponders and inlays. The company produces both ready-made and
customized transponders and inlays used in access control, animal
identification, automated fare collection, border control, RFID-based car
immobilizers, contactless payment cards, electronic product identification,
industry, libraries and media management, laundry, logistics, mobile and
smart media, public transport, retail, and many more.
SMARTRAC was founded in 2000, went public in July 2006, and trades as a
stock corporation under Dutch law with its registered headquarters in
Amsterdam. The company currently employs some 4,000 employees and maintains
a global research and development, production, and sales network.
About Patrick Meyer:
Patrick Meyer is 'The CEO Futurist', disciple of The Apple CEO, and
Business 3.0 advisor to Fortune 500 and emerging tech venture CEOs/c-level
executives. Further information and his PatrickTV videos clip are available
on http://www.patrickmeyer.com.
About Thinaire(TM)
Thinaire has pioneered a scalable cloud-based marketing platform that
enables coordinated and relevant brand messages to come to life on a
person's smartphone using NFC and other mobile on-ramps. Thinaire's
platform supports all media forms: In-store media, magazines and
publications, digital place-based media networks, Out-of-Home media,
special events and messaging directly from the product. Thinaire's
cloud-based platform is designed to host branded experiences and
promotions; capturing all of the relevant data - both output and input -
that comes as a result of each shopper engagement.
If you have any questions, please contact:
Tanja Moehler
Head of Corporate Communications&Marketing
SMARTRAC N.V.
Phone: +31 20 30 50 157
Email: tanja.moehler(at)smartrac-group.com
Internet: www.smartrac-group.com
Twitter: www.twitter.com/SMARTRAC_NV
Forward-looking statements:
All forward-looking statements contained in this press release are based on
assumptions, planning, and forecasts at the time of publication of this
press release. Forward-looking statements always involve uncertainties.
Business and economic risks and developments, the conduct of competitors,
political decisions, and other factors may cause the actual results to be
materially different from the assumptions, planning, and forecasts at the
time of publication of this press release. Therefore, SMARTRAC N.V. does
not assume any responsibility relating to forward-looking statements
contained in this press release. Furthermore, SMARTRAC N.V. does not assume
any obligation to update the forward-looking statements contained in this
press release.
End of Corporate News
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14.02.2013 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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Language: English
Company: SMARTRAC N.V.
Strawinskylaan 851
1077 XX Amsterdam
Netherlands
Phone: +31 20 30 50 157
Fax: +31 20 30 50 155
E-mail: investor.relations(at)smartrac-group.com
Internet: www.smartrac-group.com
ISIN: NL0000186633
WKN: A0JEHN
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, München, Stuttgart
End of News DGAP News-Service
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201424 14.02.2013
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Unternehmensinformation / Kurzprofil:
Datum: 14.02.2013 - 09:10 Uhr
Sprache: Deutsch
News-ID 229426
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