TaylorMade-adidas Golf takes global golf market leadership
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Herzogenaurach, June 29, 2010 - "We are proud to announce that our golf division
TaylorMade-adidas Golf has achieved global market leadership and is now the
biggest golf company worldwide," Herbert Hainer, CEO of adidas AG said at the
TaylorMade-adidas Golf Pro-Am Tournament in Herzogenaurach yesterday. During the
tournament, hosted by Herbert Hainer, TaylorMade Tour Staff professionals Sergio
Garcia, Paul McGinley and Retief Goosen played together with guests from sports,
business and entertainment.
Taking global market leadership, TaylorMade-adidas Golf is the number one in
terms of sales, bolstered by TaylorMade being the unrivalled market leader in
the key golf category - metalwoods - in the world's biggest golf market, North
America. In addition, adidas Golf together with Ashworth has become the global
market leader in golf apparel. Also golf ball market share at the end of the
first quarter 2010 has doubled compared to the prior year.
In the first quarter of 2010, TaylorMade-adidas Golf revenues increased by 16%
on a currency-neutral basis - rising from ? 194 million to ? 223 million in euro
terms in the prior year. Since the acquisition by the adidas Group in 1997,
TaylorMade-adidas Golf sales have increased continuously, most recently
increasing to ? 831 million in 2009.
"Innovation and cutting-edge design have always been the main growth factors for
our golf equipment and apparel brands," said Mark King, "We fully expect this
success story to continue." Earlier this year, TaylorMade launched new drivers
such as the Burner SuperFast TP or the R9 SuperTri. In addition, since the
acquisition of Ashworth in 2008, the apparel product offering is now also
expanding into the lifestyle segment.
Also in Herzogenaurach yesterday, adidas Golf kicked off its biggest digital
campaign ever: Wear in the World. Two job candidates set off on a journey across
nine countries on three continents in 50 days where they will be testing adidas
Golf apparel under some of the world's most extreme weather conditions. Both
candidates will share their experiences online via social media channels such as
Facebook or Twitter. The winner will be offered a job to become TaylorMade's
Social Media Catalyst.
About TaylorMade-adidas Golf
Founded in 1979 and headquartered in Carlsbad, California, TaylorMade-adidas
Golf comprises three golf brands under one roof: TaylorMade markets all major
golf products including metalwoods, irons, hybrids, wedges, putters and balls.
adidas Golf is a leading supplier of high-performance golf footwear and apparel.
Ashworth is an authentic golf-inspired lifestyle brand and complements adidas
Golf's profile. TaylorMade has been part of the adidas Group since 1997.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods
industry, offering a broad range of products around three core segments: adidas,
Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the
Group has more than 39,000 employees and generated sales of EUR 10.4 billion in
2009.
***
Contacts:
Media Relations Investor Relations
Jan Runau John-Paul O'Meara
Chief Corporate Communication Officer Vice President Investor Relations
Tel.: +49 (0) 9132 84-3830 Tel.: +49 (0) 9132 84-2751
Katja Schreiber Dennis Weber
Senior Corporate PR Manager Senior Investor Relations Manager
Tel.: +49 (0) 9132 84-3810 Tel.: +49 (0) 9132 84-4989
Kirsten Keck
Corporate PR Manager
Tel.: +49 (0) 9132 84-6207
Please visit our corporate website: www.adidas-Group.com
[HUG#1427964]
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Attachment: Press release TaylorMade-adidas Golf : http://hugin.info/139192/R/1427964/375519.pdf
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Unternehmensinformation / Kurzprofil:
Datum: 29.06.2010 - 14:00 Uhr
Sprache: Deutsch
News-ID 23174
Anzahl Zeichen: 0
contact information:
Town:
Herzogenaurach
Kategorie:
Business News
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