DGAP-News: SMARTRAC and TADBIK Group Support NFC Rollout in Israel
(firmenpresse) - DGAP-News: SMARTRAC N.V. / Key word(s): Product Launch
SMARTRAC and TADBIK Group Support NFC Rollout in Israel
22.02.2013 / 09:45
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SMARTRAC and TADBIK Group Support NFC Rollout in Israel
Amsterdam, February 22, 2013 - SMARTRAC N.V., the leading developer,
manufacturer, and supplier of RFID transponders and inlays, and TADBIK
Group today announced the successful support of an NFC tag package rollout
in Israel.
Orange Israel, one of the largest mobile carriers in Israel, introduced an
NFC tag package to its country-wide customer base in October 2012. The
Orange NFC stickers package contains three NFC stickers equipped with
SMARTRAC NFC inlays. SMARTRAC supplied the project with Circus NTAG 203 NFC
inlays while TADBIK Group collaborated with NFC Israel to support the
rollout. This was achieved by encoding the inlays and by printing and
converting them into stickers, packed in the high-end printed package.
The three NFC stickers are preconfigured with a set of activities. Users
can interact with the preconfigured content or overwrite it using a
dedicated app called Orange NFC app. The Orange NFC app is preinstalled on
Orange Israel's Android based NFC phones and can also be downloaded from
the Google Play Store.
The end user can use the NFC stickers in a variety of ways. By tapping the
sticker, users can, for example, open an installed app, enable or disable
WiFi/Bluetooth, display text, open a URL, set an alarm, and more. Users can
also define 'duo actions' - meaning that a sticker will cause the
NFC-enabled phone to perform one set of actions on the first tap and a
different set of actions on the second tap. The 'duo action' can, for
example, be used to reduce the phone's ring volume at night and turn it
back up again in the morning.
The Orange tag package has generally received great feedback from end
users, who recognize the 'cool' and 'comfortable' underlying concept. The
package is available through Orange points of sale throughout the country
at NIS 39 (about USD 10). The pack was also included for free with Orange's
successful private labeled NFC-enabled handset - infinity from Orange.
About SMARTRAC:
SMARTRAC is the leading developer, manufacturer, and supplier of RFID and
NFC transponders and inlays. The company produces both ready-made and
customized transponders and inlays used in access control, animal
identification, automated fare collection, border control, RFID-based car
immobilizers, contactless payment cards, electronic product identification,
industry, libraries and media management, laundry, logistics, mobile and
smart media, public transport, retail, and many more.
SMARTRAC was founded in 2000, went public in July 2006, and trades as a
stock corporation under Dutch law with its registered headquarters in
Amsterdam. The company currently employs some 4,000 employees and maintains
a global research and development, production, and sales network.
About TADBIK Group:
An integration partner of RFID tags and inlays, TADBIK Group offers
state-of-the-art converted RFID and NFC products limited only by its
customers' imagination.
With over 900 employees worldwide and production sites in Israel, the
United States, South Africa and Russia, TADBIK Group is a global leader in
the field of labeling, package decoration and flexible packaging solutions.
Their T-RFID family of products includes stickers, cards, wristbands,
in-mold labels, shrink-sleeves and other advanced solutions.
The RFID division combines years of knowledge and experience with a deep
understanding of the fast developments in RFID technology. This allows
TADBIK to keep up with international trends and technologies while
continually providing their hallmarks: efficiency, reliability,
cost-effectiveness and most of all - quality.
If you have any questions about SMARTRAC, please contact:
Tanja Moehler
Head of Corporate Communications&Marketing
SMARTRAC N.V.
Phone: +31 20 30 50 157
Email: tanja.moehler(at)smartrac-group.com
Internet: www.smartrac-group.com
Twitter: www.twitter.com/SMARTRAC_NV
If you have any questions about TADBIK Group, please contact:
Michal Yanuv-Max
VP Marketing
TADBIK Group
Phone: +972 3 9278000
E-mail: michaly(at)tadbik.com
Website: www.tadbik.com
Forward-looking statements:
All forward-looking statements contained in this press release are based on
assumptions, planning, and forecasts at the time of publication of this
press release. Forward-looking statements always involve uncertainties.
Business and economic risks and developments, the conduct of competitors,
political decisions, and other factors may cause the actual results to be
materially different from the assumptions, planning, and forecasts at the
time of publication of this press release. Therefore, SMARTRAC N.V. does
not assume any responsibility relating to forward-looking statements
contained in this press release. Furthermore, SMARTRAC N.V. does not assume
any obligation to update the forward-looking statements contained in this
press release.
End of Corporate News
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22.02.2013 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: SMARTRAC N.V.
Strawinskylaan 851
1077 XX Amsterdam
Netherlands
Phone: +31 20 30 50 157
Fax: +31 20 30 50 155
E-mail: investor.relations(at)smartrac-group.com
Internet: www.smartrac-group.com
ISIN: NL0000186633
WKN: A0JEHN
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, München, Stuttgart
End of News DGAP News-Service
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202078 22.02.2013
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