YuMe Named Winner in First Digital Video AD Unit Competition From IAB Rising Stars Series
YuMe's Mobile Video Ad Unit Earns Company the Opportunity to Help Define Digital Video Ad Standards
(firmenpresse) - REDWOOD CITY, CA -- (Marketwire) -- 02/25/13 -- YuMe, a leading provider of digital video brand advertising solutions, has been named a winner in the 2013 Interactive Advertising Bureau (IAB) Digital Video Rising Stars competition. The IAB determined five creative Digital Video Rising Star ad unit categories. After evaluating more than six dozen entries based on user experience, branding, functionality, integration and adoption, ad unit was selected as a winner in the competition's "Full Screen" category.
The evaluation process included quantitative scoring to narrow down the finalists, followed by thorough qualitative discussions to determine the final winners. With consumers increasingly captivated by digital video programming, the Digital Video Rising Stars competition fosters digital advertising creativity and boosts larger advertising spends across multiple screens.
"We're certainly honored to be selected as part of the IAB's ongoing efforts to define industry standards in digital video advertising," noted Ed Haslam, Senior Vice President, Marketing, with YuMe. "This recognition validates our leadership role in the industry, as we continue to innovate and deliver cutting-edge digital video advertising solutions across multiple screens for top brands."
The winning companies will work closely with the IAB Agency and Ad Ops Working Groups throughout the year to define, build and implement the industry's first-ever digital video ad format standard.
In addition to being named a winner in the IAB Digital Video Rising Stars competition, YuMe has also been named a recipient of the 2012 IAB Overall Sales Excellence Award. The award was presented to YuMe at the opening night of the IAB Annual Leadership Meeting on February 24, 2013.
YuMe is a leading independent provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe's technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today's highly-fragmented market. YuMe is a privately held company headquartered in Redwood City, CA with European headquarters in London and eight additional offices worldwide. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, Translink Capital and WestSummit Capital. For more information, visit , follow and like on Facebook.
YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
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Datum: 25.02.2013 - 14:30 Uhr
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