DGAP-News: Telefónica Deutschland Holding AG: Telefonica Deutschland launches its new O2 Blue tarif

DGAP-News: Telefónica Deutschland Holding AG: Telefonica Deutschland launches its new O2 Blue tariff portfolio in March and will bring LTE to all high speed areas by mid 2013

ID: 232982

(firmenpresse) - DGAP-News: Telefónica Deutschland Holding AG / Key word(s): Product
Launch
Telefónica Deutschland Holding AG: Telefonica Deutschland launches its
new O2 Blue tariff portfolio in March and will bring LTE to all high
speed areas by mid 2013

25.02.2013 / 18:34

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25 February 2013

Telefónica Deutschland launches its new O2 Blue tariff portfolio in March
and will bring LTE to all high speed areas by mid 2013

MUNICH. Telefónica Deutschland redesigns completely its tariff portfolio:
the new O2 Blue is coming on 1 March. The four options differ mainly by
data volume. Users will now be able to make calls and send texts to all
German networks for free with each of the smartphone rates.

'With the new O2 Blue rates we are getting rid of the telephone minute.
After O2 Genion and O2 o, we're starting the third revolution in German
mobile communications,' RenéSchuster, CEO of Telefónica Germany, says. 'We
are the first German network operator that is gearing its entire rate
portfolio towards the data needs of its customers. Calls and SMS are
unlimited with all rates.'

For the high-speed rate O2 Blue All-In XL with 5 GB at full LTE speed,
there is even 14 days of surfing abroad and two multicards for laptops and
tablets included for less than 50 euros. The O2 Blue All-In L includes 7
days of data usage abroad in the EU in addition to 2 GB of data volume at
full speed. A landline number is included with every rate so that O2
customers can be reached inexpensively.

Rates can be booked online, via the hotline and in all O2 shops. There's
also the new O2 Blue for the self-employed, freelancers and entrepreneurs
with special advantages. Those who cleverly combine their mobile and
landline products will save up to an additional 10 euros per month with the




combo offer. Customers will find the right smartphone at O2 My Handy. With
the HTC One they'll get for example a high-end LTE device for just 661
euros that also includes a free pair of Beats by Dr. Dre headphones valued
at 99 euros.

More information about the new O2 Blue is available at: www.o2.de/blue and
www.o2business.de/blue

In 2013, O2 customers in all high-speed areas across Germany will benefit
from super-fast mobile Internet. Munich and Berlin go live on 31 March,
with Hamburg, Düsseldorf, Duisburg and Essen to follow in the second
quarter. In parallel, the LTE network is being strengthened in the already
developed high-speed areas Frankfurt, Cologne, Nuremberg, Dresden and
Leipzig. 'Alongside the roll-out, the development in the LTE network is a
key priority this year,' says RenéSchuster, CEO of Telefónica Deutschland.
'VoLTE represented a breakthrough for us under real conditions, allowing us
to offer customers best sound quality and reliability for their calls in
the future.'

The new O2 Blue rates at a glance

O2 Blue     O2 Blue     O2 Blue    O2 Blue  
All-In S All-In M All-In L All-In XL
Basic charge 19.99 euros 29.99 euros 39.99 49.99
euros euros
Calls within the network / to Flat rate Flat rate Flat rate Flat rate
the German landline network /
to other German networks
SMS to all German networks Flat rate Flat rate Flat rate Flat rate
Data volume 50 MB 500 MB 2 GB 5 GB
Max. speed 3.6 Mbit/s 7.2 Mbit/s 50 Mbit/s 50 Mbit/s
(from 50 (from 500 (from (from 2GB
MB 32 MB 32 2GB32 32
kbit/s)
kbit/s) kbit/s) kbit/s)
Mobile network 3G 3G 4G (LTE) 4G (LTE)
Landline number included included included included
EU data roaming - - 7 days 14 days
per year per year
free of free of
charge charge
Additional multicard 4.99 4.99 1 included 2
included
euros/month euros/month
Without a contract term 4.99 4.99 4.99 4.99
euros/month euros/month euros/ euros/
month month
O2 Blue All-In S O2 Blue All-In  O2 Blue All- 
M In L
Surf-Upgrade S (upgrade to 9.99 euros - -
300 MB) (max. 7.2 Mbit/
s)
Surf-Upgrade M (upgrade to 19.99 euros 9.99 euros -
1 GB, 1 additional (max. 21.1 (max. 21.1
multicard) Mbit/s LTE) Mbit/s LTE)
Surf-Upgrade L (upgrade to 29.99 euros 19.99 euros 9.99
3GB, 2 additional (max. 50 Mbit/s (max. 50 Mbit/ euros(max. 50
multicards) LTE) s LTE) Mbit/s LTE)
Rate upgrade

Exclusively for the self-employed, freelancers and entrepreneurs
O2 Blue     O2 Blue     O2 Blue    O2 Blue  
All-In S All-In M All-In L All-In XL
Professio- Professio- Professi- Professi-
nal nal onal onal
Basic monthly fee 16,80 25,20 33,61 42,01
[19,99] [29,99] [39,99] [49,99]
euros euros euros euros
Calls within the network / to Flat rate Flat rate Flat rate Flat rate
the German landline network /
to other German networks
SMS to all German networks Flat rate Flat rate Flat rate Flat rate
Data volume 50 MB 500 MB 2 GB 5 GB

Max. speed 3,6 Mbit/s 7,2 Mbit/s 50 Mbit/s 50 Mbit/s
(from 50 (from 500 (from 2 (from 2
MB 32 MB 32 GB 32 GB 32
kbit/s) kbit/s) kbit/s) kbit/s)
Mobile network 3G 3G 4G (LTE) 4G (LTE)
Landline number included included included included
EU data roaming - - 7 days 14 days
per year per yearfree of free of
charge charge
Additional multicard 4.99 4.99 1 included 2
included
euros/month euros/month
Without a contract term 4.99 4.99 4.99 4.99
euros/month euros/month euros/ euros/
month month
Advantages for the self-employed:
Landline  included    included           included          included        
number,
nationw-
ide
Multica- No No connection fee No connection No connection
rd connection for new fee for new fee for new
advantage fee for activation from activation from activation from
new 2nd SIM card 2nd SIM card 2nd SIM card
activation onward + 10-15% onward + 10-15% onward + 10-15%
from 2nd discount on basic discount on discount on
SIM card charge/month basic charge/ basic charge/
onward month month
Voice - 60 minutes 90 minutes 120 minutes
interna- included to EU, included to EU, included to EU,
tional Switzerland, Switzerland, Switzerland,
Turkey, Ukraine, Turkey, Ukraine, Turkey, Ukraine,
Russia and North Russia and North Russia and North
America America America
Hardware - 50,42 [60,00] 67,23 [80,00] 84,03 [100,00]
advantage euros euros euros
(in (carried out over (carried out (carried out
combina- 24 months via over 24 months over 24 months
tion with phone bill) via phone bill) via phone bill)
a MyHandy
contract)
Further information:
Investor Relations
Telefónica Deutschland

Georg-Brauchle-Ring 23-25
D-80992 Munich
t +49 (0)89 2442-1010
f +49 (0)89 2442-2000
e IR-Deutschland(at)telefonica.com

www.telefonica.de/investor-relations


End of Corporate News

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25.02.2013 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

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Language: English
Company: Telefónica Deutschland Holding AG
Georg-Brauchle-Ring 23-25
80992 München
Germany
Phone: +49 (0)89 24 42 0
Internet: www.telefonica.de
ISIN: DE000A1J5RX9
WKN: A1J5RX
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
Stuttgart


End of News DGAP News-Service
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Datum: 25.02.2013 - 18:34 Uhr
Sprache: Deutsch
News-ID 232982
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