LBi AND MONEYGRAM INTERNATIONAL UNVEIL A FULLY INTEGRATED DIGITAL EXPERIENCE; PRESENT THIS BEST IN CLASS WORK AT FORRESTER CUSTOMER EXPERIENCE FORUM
(Thomson Reuters ONE) -
Premier Marketing and Technology Agency and Global Leader in Money Transfer
Redesign and Transform Digital Platform
LBi the world's largest independent marketing and technology agency is excited
to announce the launch of a redesigned digital experience for MoneyGram
International (NYSE: MGI), a leading global money transfer company. Working
hand-in-hand, LBi and MoneyGram re-invented how the global company utilizes the
online space as a marketing vehicle. LBi worked with MoneyGram on several
digital initiatives; ranging from strategy and creative, media buying and
planning, to social media, analytics and performance measurement.
MoneyGram VP Product Management, Rich Meszaros and LBi Co-President, Judith Carr
will be presenting the brand case study at the Forrester Customer Experience
Forum on June 29, 2010. The client/agency team will talk through the entire
engagement from initial research and findings to build and execution and results
thus far.
The largest piece of the engagement was development of the robust money
transfer website. LBi has helped to improve and develop a world-class
user-experience for online money transfer. In addition, the site acts as a
vehicle to drive customers to the over 200,000 physical agent locations around
the world.
"LBi's understanding of our business helped us create an online solution with a
look and feel that is integrated with our global brand as well as a technical
platform that can be adapted to any region of the world in any language," said
Rich Meszaros of MoneyGram. "We look forward to continuing to partner with LBi
to build our interactive presence both online and at retail locations."
In support of the website launch, LBi pushed out a robust online marketing
campaign to drive traffic and help build brand loyalty. The campaign was created
to generate awareness around the new site and help develop and extend customer
relationships with the brand. It includes branded banners across a specifically
targeted media buy and a social media program inclusive of a "greeting card"
application that extends to Facebook.
"LBi's unique combination of creative and technological expertise coupled with
industry-leading media buying and planning and social media knowledge makes them
a great fit for our brand. We are pleased with the work and look forward to
building the partnership," said Meszaros.
"The breadth of the work we have been engaged to accomplish by MoneyGram is a
testament to LBi's wide-ranging digital capabilities," said Judith Carr, LBi's
Co-President. "We look forward to growing our partnership in producing
ground-breaking work that helps evolve MoneyGram's global digital strategy and
existing online presence."
Visit http://www.moneygram.com for the full experience.
www.lbi.com/us
###
For further information please contact:
Emily Olson, PR Manager- LBi
+1 212 981 2762,Emily.Olson(at)lbi.com
About MoneyGram International
MoneyGram International offers more choices to people separated from family and
friends by distance or those with limited bank relationships to meet their
financial needs. A leading global payment services company, MoneyGram
International helps consumers to pay bills quickly and safely send money around
the world with funds arriving at available agent locations in as little as 10
minutes. Its global network is comprised of over 200,000 agent locations in more
than 190 countries and territories. MoneyGram's convenient and reliable network
includes retailers, international post offices and financial institutions. To
learn more about money transfer or bill payment at an agent location or online,
please visit www.moneygram.com or follow us on Facebook.
About LBi
LBi is the world's largest independent digital marketing and technology agency,
blending insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind, LBi provides the full range
of digital capabilities, including digital strategy, branded content, service
design, media, CRM, technology, managed hosting and support services. On
February 25, 2010, LBi merged with Bigmouthmedia, the largest search engine
marketing specialist in Europe. Combining LBi's best in class services with
Bigmouthmedia's leading search engine marketing, LBi is now positioned to meet
the growing customer demand for one agency to provide all of these services
across geographies. The company now employs over 1,800 professionals located
primarily in the major European, American and Asian business centers such as
Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in
Amsterdam (symbol: LBI).
www.lbi.com/us www.lbi.com
[HUG#1428975]
This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.
All reproduction for further distribution is prohibited.
Source: LBI International AB (publ.) via Thomson Reuters ONE
Unternehmensinformation / Kurzprofil:
Datum: 01.07.2010 - 12:03 Uhr
Sprache: Deutsch
News-ID 23338
Anzahl Zeichen: 0
contact information:
Town:
Stockholm
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 295 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"LBi AND MONEYGRAM INTERNATIONAL UNVEIL A FULLY INTEGRATED DIGITAL EXPERIENCE; PRESENT THIS BEST IN CLASS WORK AT FORRESTER CUSTOMER EXPERIENCE FORUM"
steht unter der journalistisch-redaktionellen Verantwortung von
LBI International AB (publ.) (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
