Euromonitor Releases White Paper Identifying Four Consumer Types to Maximize Marketing Strategy
(firmenpresse) - CHICAGO, ILLINOIS -- (Marketwire) -- 03/04/13 -- Market research company released today a white paper identifying four consumer types to optimize marketing strategy.
Companies often identify market segments using demographics alone. Euromonitor's consumer types move beyond standard demographics, focusing on personality and traits such as media consumption, buying behaviors, individual aspirations and more. This type of segmentation empowers companies to think more creatively about potential customers and create products and campaigns tailored to consumers' interests and attitudes.
"These four consumer types can revolutionize the way companies identify target audiences and make marketing strategies more effective," said Survey Manager Eileen Bevis. "The types were based on personal motivations, habits, and opinions collected from 16,000 online respondents to our Annual Survey of established and emerging consumer markets, providing a robust foundation for segmenting."
Euromonitor's whitepaper discusses basic characteristics of the four consumer types and provides an in-depth discussion of the Undaunted Striver, an attractive consumer type for companies looking to expand into emerging markets. Understanding these consumer types allows readers to rethink their marketing strategy, putting less emphasis on demographics and focusing more on consumers' personal attitudes and behaviours.
10 interesting facts about the "Undaunted Striver":
To learn more about Euromonitor's consumer types, download the white paper by visiting:.
About Euromonitor International
is the world's leading provider for global business intelligence and strategic market analysis. We have 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.
We deliver to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.
Euromonitor International is headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore, and has a network of over 800 analysts worldwide.
Contacts:
Euromonitor International
Ashley Sellers
Communications Executive
(312) 922-1115 Ext. 8349
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Datum: 04.03.2013 - 08:00 Uhr
Sprache: Deutsch
News-ID 235267
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CHICAGO, ILLINOIS
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Commercial & Investment Banking
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