Maxymiser's Latest Best Practice eBook Dedicated to Financial Services
5 Financial Services Websites Recognized in New Optimization eBook
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 03/12/13 -- Maxymiser, the global expert in testing, personalization and cross channel optimization for online businesses, announced today the release of part 1 of a new 3-part eBook series dedicated to online financial services: " The company reviewed hundreds of finance sites to identify the industry's top players. Using these evaluations, the eBook series offers finance marketers cutting-edge optimization strategies as implemented by today's leading finance sites.
The 5 finance websites recognized in the report include: Bank of America, Chase, TD Bank, PNC, and Citigroup. These websites were chosen for their intuitive navigation, streamlined logins, and targeted calls-to-action. Additionally, the eBook takes a closer look at best practices around bank locators and interstitials which play a crucial role in providing relevant branch locations, services, promotions and navigation.
"As the market for online offerings continues to mature, it's no longer enough for finance companies to boast having a secure site. The customer experience has to be top-notch: engaging, easy to use and loyalty driven," explains Paul Dunay, Vice President of Marketing at Maxymiser. "With such little product differentiation, financial services must capitalize on testing and personalization to gain, and keep, customers. We hope this eBook series can help all financial services companies achieve the same great experience."
"4 Essentials of Locators and Interstitials" is available for free download on
Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and cross channel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel that dramatically improves conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser's Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world's most iconic brands, including Alaska Airlines, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners.
Mark Ballard
Channel V Media
212.680.0179
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 12.03.2013 - 13:00 Uhr
Sprache: Deutsch
News-ID 238464
Anzahl Zeichen: 0
contact information:
Town:
NEW YORK, NY
Kategorie:
Internet
Diese Pressemitteilung wurde bisher 178 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Maxymiser's Latest Best Practice eBook Dedicated to Financial Services"
steht unter der journalistisch-redaktionellen Verantwortung von
Maxymiser, Inc. (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
