Quri(TM) Attacks $600 Billion Retail Blind Spot With QCard(TM)
Fast-Growing Start-Up Launches QCard Solution to Provide Consumer Brands With Comprehensive Visibility Into the In-Store Performance of Their Products and Promotions
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 03/13/13 -- Each year, consumer brands spend over $600 billion influencing shoppers in stores, with no way of quantifying the impact of their efforts until now. After a year of collaborating with some of the world's leading brands, including Nestle, Tyson, and Dannon, Quri () is launching QCard™ -- a new solution that provides brands with unparalleled visibility into the in-store execution and performance of their products and promotions. QCard brings the sophisticated measurement and optimization techniques of the online world to retail measurement and delivers the truth-at-shelf, in time for brands to act.
In the offline grocery and retail world, brands often have no way of knowing what happens to their products between the retail warehouse and the checkout register. This "blind spot" is the store, and it is where brands make their $600 billion investment in trade and promotion marketing.
With over one billion smartphone users worldwide and 50% penetration in the U.S., Quri has solved this problem by building a nationwide, on-demand mobile field force of secret shoppers who can be immediately deployed to over 150,000 retail locations. These trained shoppers act as data collectors who take photos of promotional displays and answer questions about topics such as product stock levels and pricing accuracy. This data is instantly available via the QCard service, providing brands with both real-time access to actionable data and real-world photos to support that data.
For the first time, brands can ask questions and collect data without having to do workforce recruiting, data compilation, verification, or analysis.
QCard is the result of direct collaboration with some of the world's leading consumer brands to address the significant executional challenges associated with selling their products across more than 150,000 unique stores. QCard is a real-time product measurement service that provides a comprehensive understanding of a specific product's "on-shelf health" across its retail network as well as in each store within that network.
Brands can get started in five minutes or less, and within a few hours, begin seeing data on stock levels, pricing, placement and promotional activities by channel for both their own and their competitors' products. Data can be visualized across multiple store visits and times, which is critical to uncovering the trends and root causes of pricing anomalies and out-of-stocks. Brands can easily track competitors' promotional pricing compared to their own, understand how retailers are varying pricing within a SKU (week over week), and see changes in assortment or track true distribution during a new product rollout.
Quri's customers, including some of the world's leading brands such as Tyson, Nestle, and Dannon, are responsible for one of every three CPG dollars sold at retail. To date, Quri has delivered 1.5 million in-store data points and photo audits that have worked to help brands identify over 50,000 retail execution problems (such as out-of-stocks, pricing discrepancies, and missing price tags), providing immediate opportunities to recover revenue.
In less than a year, the Quri mobile field force has expanded its coverage to complete field work in 5,000 cities nationwide.
"Brands invest huge amounts of money in their efforts to influence shoppers, and until now, they had no way of knowing the true return on their investment," said Justin Behar, CEO, Quri. "QCard is the critical missing piece that bridges the gap: it gives brands a complete scorecard that provides the insight they need to maximize their retail investments."
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Quri is a retail intelligence company that provides instant visibility into the performance of products and promotions in retail stores. Quri enables brands and retailers to measure and optimize the exact shopper experience, maximizing in-store product revenue and profitability. Quri is powered by a nationwide, on-demand mobile field force of secret shoppers who can be immediately deployed to any retail location in the U.S., providing real-time actionable data and insights to brands and retailers. The company is based in San Francisco, CA. For more information please visit: .
Contact:
Rachel Petersen
Nectar Communications
415-399-0181
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Datum: 13.03.2013 - 12:30 Uhr
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