Code Worldwide Recognized Again as a Visionary Provider by Gartner
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 03/13/13 -- Code Worldwide has again been recognized as a "Visionary" provider within the latest Gartner Magic Quadrant for Marketing Resource Management. *
The report assesses vendors' ability to develop applications, which allow clients to improve their marketing implementation processes. The report describes a Visionary vendor as one which "is a market thought leader and an innovator across most of the five competency areas of MRM."
Code Worldwide CEO, Matt McNeany, commented, "We are delighted to be recognized again by Gartner as a visionary in this emerging space. We are pretty proud of the 'Visionary' description. We started the business 10 years ago to lead the way in how technology would change marketing for our clients."
McNeany continued, "Marketing is getting harder for our clients -- there is a lot more to do, more competition and there is generally no more budget. Clients are under pressure and that's where technology can help -- and in particular Code's technology which is more integrated, covers more of the marketing mix and gets closer to the client's business than anyone else's."
The Gartner survey assesses vendors' ability to develop applications, which allow their clients to:
Plan and budget for marketing activities and programs (strategic planning and financial management).
Create and develop marketing programs and content (creative production management).
Collect and manage content and knowledge (digital asset, content and knowledge management).
Fulfill and distribute marketing assets, content and collateral (marketing fulfillment).
Measure, analyze and optimize marketing performance (MRM analytics).
*Gartner, Inc., Magic Quadrant for Marketing Resource Management, January 30, 2013.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Code Worldwide () is a leading Creative Technology agency. Code helps its clients benefit from technology change within the marketing industry, offering consultancy, strategy and development services. Code Worldwide is a part of Diversified Agency Services, a division of Omnicom Group Inc.
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
Omnicom Group Inc. () is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Matt McNeany
Code Worldwide
CEO
UK: +44 7738 037572
US: +1 646 413 9466
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Datum: 13.03.2013 - 15:40 Uhr
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