MarketResearch.com Releases How Cause Marketing Helps Pet Retailers Connect eBook
(firmenpresse) - ROCKVILLE, MD -- (Marketwire) -- 03/13/13 -- announces publication of , an eBook that takes a dive deep inside the ever-changing world of the pet market.
is a unique addition to contemporary business How-To literature. In clear, engaging detail, it reveals an emerging pet sector retail trend: the important role that Cause Marketing plays in building strong relationships with the consumer.
With the "humanization of pets" increasing -- in which owners view their pets as family-members -- more consumers are aligning their wallets with animal causes that are closest to their hearts. From supporting anti-animal abuse efforts, to service animal organizations, they are spending more money on products and services that serve the greater good.
For retailers, establishing trust with the consumer is central to a Cause Marketing strategy. Programs focused on ending pet homelessness, funding spay and neuter programs, and forming rescue groups shows consumers that pet retailers care. Nestle Purina PetCare is one company that adopted this approach. In 2012, they saved more than 5,000 pets, helped 500 rescue organizations give adoptable pets care, and donated $13.7 million in retail value of products to aid the cause of homeless pets. This kind of campaign earns consumer loyalty.
analyzes the pet market from the Cause Marketing perspective, making it ideal for pet marketers and retailers looking to show pet owners their commitment to building a better world for pets.
For the full story, download .
MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends.
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Datum: 13.03.2013 - 18:30 Uhr
Sprache: Deutsch
News-ID 239132
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Advertising, PR and Marketing
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