DGAP-News: bmp media investors AG: bmp acquires stake in department one GmbH
(firmenpresse) - DGAP-News: bmp media investors AG / Key word(s): Miscellaneous
bmp media investors AG: bmp acquires stake in department one GmbH
21.03.2013 / 10:00
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bmp acquires stake in department one GmbH
Berlin, 03/21/2013 - bmp media investors AG (ISIN DE0003304200) has
acquired a 45% stake in department one GmbH, Berlin as part of a capital
increase.
As a profitable full service agency, department one offers customer loyalty
programmes to its customers from a single source. The agency was founded in
2006. Since then it has implemented over 100 campaigns and won numerous
national and international creative awards. department one advises
well-known brands such as Ferrero, McDonald's, AB InBev, L'Oréal, Pepsico
and Freixenet in all matters from planning cross-channel campaigns to
integrated implementation in online and offline media. department one uses
its proprietary technology platform here to optimise campaigns for
increasing customer loyalty and make them easier to measure. The platform
offers a broad toolset for the individual rollout of campaigns for product
and POS activation, collection, bonus and loyalty campaigns as well as the
mechanics for prize drawings and games. In addition, customers can use the
platform to measure their campaigns.
bmp's investment will enable department one to further develop the
platform's technology and strengthen the team with additional experts.
'One of the greatest challenges in modern marketing is to manage the
channel diversity from social, mobile and classic media and Internet to
point of sale. Together with our customers, we have created a platform for
this purpose that we can further develop and market more aggressively both
on a national and international basis thanks to bmp's participation', said
Ulrich Pietsch, managing director of department one GmbH.
'Online and offline media are converging to an ever increasing extent and
requiring that brands have integrated and more complex communications
concepts which can be better managed with the help of technology-supported
tools. department one's integrated products and services, expertise and
current development convinced us. We are pleased by the growth and synergy
potential in the bmp portfolio', stated Jens Spyrka, member of the
Executive Board of bmp media investors AG.Über bmp media investors:
Die Beteiligungsgesellschaft bmp media investors AG (ISIN DE0003304200)
investiert in Wachstumsunternehmen aus dem Bereich Media&Marketing
Services in Deutschland und Polen. Sie konzentriert sich dabei auf die
Unternehmensphasen Seed, Start-Up und Expansion.
Seit 1997 investiert die bmp media investors in Media&Marketing Services
Unternehmen. Zu den erfolgreichen Exits gehören u.a. eProfessional, Gamigo,
YOC, K2, Bankier, Nokaut und nugg.ad. Im aktuellen Portfolio befinden sich
Unternehmen wie brand eins, dailyme, Xamine, iversity, K2 und Retresco.
About bmp media investors:
The private equity company bmp media investors AG (ISIN DE0003304200)
invests in high-growth companies in the area of media and marketing
services in Germany and Poland. It focuses on companies in the seed,
start-up and expansion stages.
Since 1997, bmp media investors has been investing in media and marketing
service companies. Some of its most successful exits include eProfessional,
Gamigo, YOC, K2, Bankier,Nokaut and nugg.ad. Companies such as brand eins,
dailyme , Xamine, iversity, K2 and Retresco are in its current portfolio.
Contact:
bmp media investors AG
Corinna Riewe
Schlüterstraße 38
10629 Berlin
Tel.: +49-30-20 30 5 567
criewe(at)bmp.com
www.mediainvestors.com
edicto GmbH
Dr. Sönke Knop, Axel Mühlhaus
Eschersheimer Landstraße 42-44
60322 Frankfurt
Tel. +49-69-90550551
bmp(at)edicto.de
This Corporate News is neither an offer nor a request to submit an offer
for the sale of securities - specifically not in the US or other countries
or jurisdictions in which an offer or request to submit an offer for the
purchase or sale would be illegal without prior registration or permission
under the relevant securities guidelines.
This Corporate News is neither an offer to sell registered bearer shares
nor a request to submit an offer to buy the registered shares; it is merely
for information purposes.
End of Corporate News
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21.03.2013 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: bmp media investors AG
Schlüterstraße 38
10629 Berlin
Germany
Phone: +49 (0)30 20 305-0
Fax: +49 (0)30 20 305-555
E-mail: ir(at)bmp.com
Internet: www.mediainvestors.com
ISIN: DE0003304200
WKN: 330420
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
Stuttgart; Warschau
End of News DGAP News-Service
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204581 21.03.2013
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Datum: 21.03.2013 - 10:00 Uhr
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News-ID 241711
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