Minnesota Public Relations Society of America Honors Industry's Top Achievements With 2012 Classics Awards
Minnesota National Guard and Interagency Employment Working Group Win Best of Show for "Hire Minnesota's Veterans"
(firmenpresse) - MINNEAPOLIS, MN -- (Marketwire) -- 03/22/13 -- The Minnesota chapter of the Public Relations Society of America (PRSA) celebrated the outstanding public relations campaigns of 2012 during the 35th annual Minnesota PRSA Classics Awards, held last night at The Metropolitan Ballroom in Golden Valley, Minn. The awards banquet, emceed by Heidi Collins, FOX 9 anchor, and Brant Skogrand, APR, Minnesota PRSA immediate past president and PRSA Midwest District chair, was attended by more than 260 public relations and communications professionals from area agencies, corporations, nonprofits, government and freelance sectors.
"The Classics Awards are the Oscars of the Minnesota public relations profession. They recognize our industry's crowning achievements from 2012, acknowledging individual professionals as well as the companies and causes they represent," said Tracy Carlson, APR, president of Minnesota PRSA. "The evening celebrates talented professionals and the leaders who move the profession forward. It truly is our finest hour."
In addition to honoring the top public relations campaigns, David L. Schoeneck, APR, president of The Praxis Group, was honored with the Donald G. Padilla Distinguished Practitioner Award and Christina Milanowski, social media director and account supervisor at Maccabee Public Relations, received the Young Professional Award. The Classics Awards are divided into two categories: Elements and Programs. Elements Awards honor the best program tactics and Programs Awards honor the best overall public relations campaigns. The highest scoring entries in the Programs Awards category are eligible for the top honor of the evening -- Best of Show.
This year's Best of Show award was presented to the Minnesota National Guard and Interagency Employment Working Group for its efforts behind the "Hire Minnesota's Veterans" campaign. After increasing levels of unemployment among post-9/11 veterans, the Minnesota National Guard organized "Hire Minnesota's Veterans" to help today's veterans translate and polish their skills and link them with employers. Through this program, the Guard initiated the military-focused Interagency Employment Working Group and created a three-step process for veterans and employers that consolidated existing programs and bridged gaps with new resources. As a result of the campaign, unemployment among a pilot unit with the 1st Brigade Combat Team dropped from 19 percent to 1.3 percent. The campaign earned more than 20 million media impressions about veteran employment and the benefits of hiring veterans.
Purina Veterinary Diets with Exponent PR
Minnesota Medical Association
Campbell Mithun
Hormel Foods with Burson Marsteller
Minnesota Zoo
Stylmark with Risdall Public Relations
DSM Nutritional Products with Carmichael Lynch Spong
WinField with Exponent PR
CHS Inc. with Exponent PR
Stratasys with Weber Shandwick
Fiber One with Exponent PR
International Olive Council with Exponent PR
The Mosaic Company with Broadhead
Nestle Purina PetCare with Exponent PR
CaringBridge with Fast Horse
Trane Residential Solutions with Carmichael Lynch Spong
DSM Nutritional Products with Carmichael Lynch Spong
Northern Lights.mn with Carmichael Lynch Spong
Green Giant (General Mills) with Olson
Save-A-Lot Food Stores with Carmichael Lynch Spong
Northern Lights.mn with Carmichael Lynch Spong
Marvin Windows and Doors with Fast Horse
Minnesota National Guard with Interagency Employment Working Group
Rockwell Automation with Padilla Speer Beardsley
Be The Match with Padilla Speer Beardsley
Pearson Candy Company with Fast Horse
Better Business Bureau of Minnesota and North Dakota
DSM Nutritional Products with Carmichael Lynch Spong
Minnesota National Guard with Interagency Employment Working Group
Minneapolis Homefield Advantage with Padilla Speer Beardsley
Be The Match with Padilla Speer Beardsley
Healthways with Risdall Public Relations
Save-A-Lot Food Stores with Carmichael Lynch Spong
Cascades Tissue Group with Kohnstamm Communications
Land O'Lakes with Exponent PR
Pearson Candy Company with Fast Horse
Red Gold with Lemke Anderson
International Olive Council with Exponent PR
Prime Therapeutics
Trane Residential Solutions with Carmichael Lynch Spong
Save-A-Lot Stores with Carmichael Lynch Spong
Land O'Lakes with Exponent PR
Save-A-Lot Stores with Carmichael Lynch Spong
Stratasys with Weber Shandwick
BASF Crop Protection with Padilla Speer Beardsley
Medtronic Foundation with Exponent PR
Minnesota National Guard with Interagency Employment Working Group
Laura Jollie, University of Minnesota
Lisi Arnstrom, University of Minnesota
Hannah Kuelbs, Augustana College
Laura Jollie, University of Minnesota, Twin Cities
Olivia Jeske, University of Wisconsin, Eau Claire
Lindsey Rogers, St. Cloud State University
Chartered in 1949, Minnesota PRSA is the ninth largest chapter of the Public Relations Society of America (PRSA), the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 112 nationwide, including 14 that focus on specific industries and practice areas. Minnesota PRSA is comprised of more than 350 professionals from agency, corporate, nonprofit, government and freelance sectors. ()
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Abra Williams
Minnesota PRSA Media Relations
612.294.3129
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Datum: 22.03.2013 - 13:00 Uhr
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News-ID 242280
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