Don't Panic, but Marketing Is Exploding; Ion to Discuss How to Harness an Explosion of Marketing Touch Points With Agile Marketing at Marketo Summit 2013
(firmenpresse) - CAMBRIDGE, MA -- (Marketwired) -- 04/05/13 -- The scale and speed of change happening in marketing today dwarfs almost all other industry changes in the past 40 years. Faster, and faster, and faster. This is the new normal for marketing.
Scott Brinker, co-founder of , a leader in post-click marketing software, will address these changes at taking place at the Hilton San Francisco Union Square April 8th-10th. His keynote will explain how by taking an agile approach to marketing management, we can productively harness these explosions of changes, like a combustion engine. He'll answer important questions and give three reasons why marketing teams should embrace agile marketing.
WHO:
is co-founder and CTO of ion interactive and a passionate advocate of post-click and agile marketing. Since 2008 he has authored , with this core premise: Marketing has become a technology-powered discipline, and therefore marketing organizations must infuse technical capabilities into their DNA.
WHAT:
"." The session will cover the basics of agile marketing -- what it is, why it works, and how to get started. In particular, Scott will discuss how agile marketing applies to content marketing, social media marketing, and conversion optimization programs.
WHEN:
in the Grand Ballroom, the Hilton San Francisco Union Square.
Also at the conference, ion's Director of Account Services Mary D'Alatri-Ward will join Marketo's Rick Siegfried in a session on April 10th at 11:10 AM PT to cover agile landing page creation, deployment, and optimization for conversion lift.
The Marketo Summit is an annual customer event hosted by marketing automation software company Marketo, Inc. This year's event, themed , is expected to draw more than 1,800 sales and marketing professionals from Marketo's ™ ecosystem.
ion helps companies win more business in the crucial moment of truth between click and conversion in digital marketing programs. Its software-as-a-service platform gives marketers the ability to rapidly produce, test, and optimize brilliant post-click experiences -- typically resulting in 100% or greater lift to marketing performance. Hundreds of global brands such as Dell, DHL, General Mills, and Western Union entrust their web and mobile marketing performance to ion's agile post-click software and services. For more information, visit .
Media contact:
Sue Parente
781-642-7788
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 05.04.2013 - 19:27 Uhr
Sprache: Deutsch
News-ID 246438
Anzahl Zeichen: 0
contact information:
Town:
CAMBRIDGE, MA
Kategorie:
Advertising, PR and Marketing
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"Don't Panic, but Marketing Is Exploding; Ion to Discuss How to Harness an Explosion of Marketing Touch Points With Agile Marketing at Marketo Summit 2013"
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