Nexgate Innovates Social Media Compliance for Regulated Organizations
Patent Pending Social Media Compliance System Now Includes Fully Pre-Built FDA and FINRA Policies
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwired) -- 04/09/13 -- (), the pioneer in social infrastructure governance for the enterprise, today announced availability of new pre-configured compliance policies specifically created for detecting key compliance-related risks. In addition to existing regulated data, application, and intelligent archiving policies, these new content policies include detection for risky FDA and FINRA content on social accounts.
For background, the FDA has issued social media communication guidelines that describe how pharmaceutical companies should respond to off-label information requests and establish responsibility for reporting adverse effects. Additionally, FINRA has provided clear guidance for financial firms who use social media around handling "retail communications" and the identification and reporting of customer complaints over social media.
Despite increasing regulations, organizations simply cannot avoid the usage of social networks, which have become a core communication channel for brands and their audiences. Violations, however, can result in costly fines and audits while also adversely affecting an organization's image and revenues.
Instead of burdening social teams with complex, keyword driven manual systems that require extensive knowledge of compliance standards, Nexgate delivers robust detection, policies, and workflow in just a few easy clicks. The company's solution is delivered as part of a patent-pending system built by a team with decades of experience in compliance, data classification, and security.
"The ability to detect compliance risks in social media is critical to regulated industries, and being able to minimize risk while requiring only minor effort from typically limited resources is a huge plus," says Chris Christiansen, Program Vice President for IDC's Security Products and Services group. "This ability, in conjunction with application controls and controls to prevent account tampering go a long way toward lowering risk for regulated organizations who want to make investments in social media."
"Even if you think your marketing and publishing system might be sufficient, you should think again," says Devin Redmond, Co-founder and CEO of Nexgate. "Aside from the overly lightweight, basic detection capabilities of publishing applications, if your compliance model relies primarily on that single application with a pre-publishing workflow, you'll likely fail to be able to demonstrate compliance to auditors. The reality is that every social account uses multiple tools and mechanisms to publish content and anything that is published outside of that main application's workflow is automatically non-compliant regardless of the workflow and detection of your main publishing application. If you really want to address compliance, you need to have account-level policies that check and act on all content across your social accounts including from any source or mechanism used to publish as well as any inbound replies, comments, messages, or wall posts."
Nexgate provides a comprehensive protection and compliance product that is integrated into social networks and accounts. This allows companies to report on and retain data related to their social media accounts, including policy settings and violations. All conversations can be intelligently archived and incidents can be logged, trigger a notification to a compliance officer or social media community manager, or the offending post can be removed automatically. These actions can be taken regardless of the application that was used to publish the post because of the deep, direct integration that Nexgate maintains with the leading social networks, including Facebook and Twitter
The capabilities and new policies are available immediately.
Founded in May of 2011, Nexgate is focused on enabling businesses to safely and compliantly use the Social Web. Nexgate helps some of the leading enterprises in Financial Services, Pharmaceuticals, Internet Security, Manufacturing, Media & Entertainment, and Retail discover, audit, and protect their infrastructure of social accounts and applications. With multiple patents pending, Nexgate is pioneering compliance and protection for Social Networks as they evolve as a largely externalized communication infrastructure for enterprises.
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Datum: 09.04.2013 - 12:31 Uhr
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