Nestlé named one of the world's top ten most reputable companies
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Nestlé S.A. /
Nestlé named one of the world's top ten most reputable companies
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Nestlé has been named one of the top ten most reputable companies in the world
in the annual 'Global RepTrak(TM) 100' study.
The company achieved ninth place in the study, which is designed to understand
how organisations build trust and support with the general public worldwide.
It is the first time Nestlé has ranked in the top ten, moving up three places
from last year to become the highest scoring food and beverage company in the
2013 study.
More than 55,000 consumers from the world's 15 biggest economies were
interviewed for the study by the leading reputation management consultancy
Reputation Institute.
Nestlé will participate in two live webinars organised by the Reputation
Institute on Wednesday 10 April 2013 to discuss the challenges for reputation
leaders, and how it is working to build and protect its own reputation.
The first webinar takes place at 08:00CET and the second at 11:00EST.
Strong reputation
"Nestlé has a strong reputation with consumers around the world," said Kasper
Ulf Nielsen, Executive Partner at Reputation Institute.
"Consumers trust, admire and are willing to support Nestlé because the company
is seen to deliver on expectations within all seven dimensions of reputation;
from high quality products to fair business practices, good social
responsibility and strong financial results.
"The leading companies work with reputation as an integrated part of their
business and Nestlé is a good example of the business benefit a strong
reputation can give if managed well."
RepTrak(TM) 100 study
The Global RepTrak(TM) 100 study measures 100 of the world's most highly-
regarded companies to find out what it takes to build a strong global
reputation, and how leading companies are perceived.
The study examines the relationship between the emotional connections
stakeholders have with a company and their perceptions of seven 'dimensions' of
that company. These are: products and services, innovation, workplace,
citizenship, governance, leadership and performance.
The aim of the study is to provide insights into what drives people's
perceptions of companies and how these perceptions influence marketplace
behaviour.
Read the full 2013 Global RepTrak(TM) 100 study here
http://www.reputationinstitute.com/thought-leadership/global-reptrak-100
To register for either of the live webinars please visit:
http://www.reputationinstitute.com/thought-leadership/global-reptrak-100-webinar
Related information:
Reputation Institute http://www.reputationinstitute.com/
2013 RepTrak 100 study http://www.reputationinstitute.com/thought-
leadership/global-reptrak-100
Related stories:
Nestlé ranked number one in consumer food products by Fortune
http://www.nestle.com/Media/NewsAndFeatures/Fortune-2013
Nestlé tops list of global companies cutting carbon emissions
http://www.nestle.com/media/newsandfeatures/mexico-renewable-energy
Nestlé ranks in the Top 50 of the World's Most Attractive Employers
http://www.nestle.com/media/newsandfeatures/nestle-ranks-in-the-top-50-of-the-
world-s-most-attractive-employers
Media enquiries
Tel: +41 21 924 2200
Email: mediarelations(at)nestle.com
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Nestlé S.A. via Thomson Reuters ONE
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Unternehmensinformation / Kurzprofil:
Datum: 10.04.2013 - 06:30 Uhr
Sprache: Deutsch
News-ID 247537
Anzahl Zeichen: 4361
contact information:
Town:
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Kategorie:
Business News
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