Rautakesko opens Moscow's third K-rauta store
(Thomson Reuters ONE) -
RAUTAKESKO LTD PRESS RELEASE 19.04.2013 AT 13.00 1(1)
Rautakesko opened Russia's 15th K-rauta, the third in Moscow, today. The new K-
rauta is located in the Mytishi region in north-eastern Moscow. The store was
opened by Rautakesko's President Terho Kalliokoski.
K-rauta Mytishi is located in north-eastern Moscow on a busy main road, adjacent
to a rapidly growing suburb and a shopping centre. The location is ideal also
with regard to the bypass carrying high volumes of traffic to and from summer
and holiday homes. K-rauta Mytishi is the first K-rauta store in Russia to
include a fenced area for an outdoor garden store from the start. The 'yard and
garden' is now a growing trend also in Russia, with an aesthetics driven
interest in ornamental plants, such as shrubs, flowers, water features and
rocks, emerging to complement the strong tradition of useful plant cultivation.
K-rauta Mytishi's total area is around 8,000 square metres and the outdoor store
has an area of around 3,500 square metres. A staff of nearly 150 building and
home improvement trade professionals is in charge of customer service. K-rauta
Mytishi is the third K-rauta in Moscow. The first, K-rauta Varshavskoe, opened
in December 2011 and K-rauta Leningradskoe in March 2012. In addition to the
three department stores in Moscow, Rautakesko currently has 9 K-rauta stores in
St. Petersburg and one in Jaroslavl, Kaluga and Tula. By 2017, the objective is
to achieve net sales of ?800 million in Russia. The capital expenditure will be
around ?300 million.
The K-plus loyalty card was launched in Russia in connection with the opening of
the first K-ruoka (K-food) store in St. Petersburg in December 2012. The new
card provides customers with benefits also from K-rauta and Intersport stores in
Russia.
Pavel Lokshin was appointed Managing Director of Rautakesko's Russian operations
on 16 April. Previously, for 12 years in Russia and from 2011 in China, he held
managerial positions at the Metro Cash & Carry retail chain, which operates in
29 countries.
Further information:
President Terho Kalliokoski, Rautakesko, tel. +358 1053 20200
Photos can be downloaded from http://aineistopankki.kesko.fi/kesko_en.
K-rauta stores (www.k-rauta.com) meet the customer demand for safe ideas and
solutions for building and living. K-rauta stores operate in the Nordic and
Baltic countries, and Russia.
Rautakesko (www.kesko.fi/Building-and-home-improvement-trade) is engaged in the
building and home improvement, interior decoration and agricultural trade
through the K-rauta, Rautia, Byggmakker, Senukai, OMA and K-maatalous retail
chains. Rautakesko manages its chains, combines their purchasing power, arranges
efficient logistics, acquires store sites and guarantees strong marketing and
development support for the stores. Rautakesko operates in the Nordic and Baltic
countries, Russia, and Belarus.
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originality of the information contained therein.
Source: Kesko Oyj via Thomson Reuters ONE
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Unternehmensinformation / Kurzprofil:
Datum: 19.04.2013 - 12:00 Uhr
Sprache: Deutsch
News-ID 250866
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contact information:
Town:
Kesko
Kategorie:
Business News
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