DGAP-News: Leading Global Brands Partner With Emerging Talent to Solve the Social Media Advertising Problem
(firmenpresse) - Talenthouse Inc.
24.04.2013 08:00
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adidas, Nokia and vitaminwater(r) are
among the first major brands to utilize a whole new approach to
digital advertising developed by Talenthouse
Liberating artists through leading edge technology
LOS ANGELES, 2013-04-24 08:00 CEST (GLOBE NEWSWIRE) -- Talenthouse, in
partnership with adidas eyewear, Nokia and glaceau vitaminwater(r) announced
today the launch of a groundbreaking engagement platform that enables the
global creative community to make money every time their work is shared across
popular social networks. The money is being provided by brands, who in return
get their message integrated into all the conversations that happen around the
original content.
'We're thrilled to be part of a movement that offers creators the opportunity
to connect and engage with other creators around the world,' says Global
Director of Communications and Assets, Rana Kardestuncer of vitaminwater. 'Our
role is to help them throughout their creative journey, and enable them to do
what they do best.'
Talenthouse currently has over 2 million members who participate in creative
collaborations across film, fashion, music, art and photography on the
platform.
'The Creative Community today does not have a place to call home on the
Internet,' says Chris DeWolfe, CEO of SGN, Founder of MySpace and Talenthouse
Board Member. 'Through Talenthouse, artists now have a place where they can
display their full body of work, be supported by new and old fans alike, and
make money.'
Pioneering a new digital advertising model, 'Sponsored Member Portfolios' and
'Sponsored Creative Invites' are based around the sharing of creative content
across all social networks, which generates visibility and income for the
artist and an immersive distribution vehicle for brands.
'Our partnership with Talenthouse enables Nokia to directly support creative
projects, giving creators the tools to make the right connections,' says Craig
Hepburn, Global Director, Digital&Social Media at Nokia. 'We are excited to
be part of this innovative platform launch and believe this will positively
transform the creative industry and democratize content creation&brand
advocacy.'
'The internet was initially about information. The second phase was all about
communication,' says Roman Scharf, CEO of Talenthouse, 'Now we are at the
beginning of the third phase, that is all about collaboration.'
'We believe global collaboration is the future of the creative industry,' says
Amos Pizzey, Founder of Talenthouse. 'That's why we've built Talenthouse - to
liberate all artists.'
About Talenthouse
Talenthouse is the world's platform for creative collaboration, connecting
aspiring talent, established artists and brand advertisers. Artists always
retain ownership of their own work using Talenthouse as a platform to
collaborate, grow their audience and monetize their work. Brands choose
Talenthouse to engage in a dialogue with consumers in an entertaining, relevant
and credible context.
Celebrated icons and global brands like Nokia, Playstation, Oracle, Universal
Music, bing, 20th Century Fox, adidas, Nikon, Warner Music, Microsoft, HP,
Justin Timberlake, Rihanna, U2, Lady Gaga, deadmau5, Dolce&Gabbana, Paul
McCartney, Tom Ford, Stan Lee, Eric Clapton and Linkin Park are among many who
have turned to Talenthouse to build brand visibility and awareness across and
beyond the social web. Talenthouse is where artists and brands engage to build
an authentic community that rewards creativity and unlocks the value of
collaboration.
Our mission is to liberate all artists.
Lucky Romero
Director of Communications
+1 (310) 689-6489
lucky(at)talenthouse.com
Roman Scharf
Chief Executive Officer
+1 (650) 204-0742
roman(at)talenthouse.com
www.talenthouse.com
News Source: NASDAQ OMX
24.04.2013 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: Talenthouse Inc.
United States
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End of Announcement DGAP News-Service
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Datum: 24.04.2013 - 08:00 Uhr
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