DGAP-News: Beate Uhse AG publishes 2012 Annual Report: Results improved significantly Outlook 2013 Core Projects: launch of new e-commerce platform and repositioning of the brand 'Beate Uhse'
(firmenpresse) - DGAP-News: Beate Uhse AG / Key word(s): Final Results
Beate Uhse AG publishes 2012 Annual Report: Results improved
significantly Outlook 2013 Core Projects: launch of new e-commerce
platform and repositioning of the brand 'Beate Uhse'
30.04.2013 / 10:04
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Beate Uhse AG publishes 2012 Annual Report: Results improved significantly
// Outlook 2013 Core Projects: launch of new e-commerce platform and
repositioning of the brand 'Beate Uhse'
- EBITDA with EUR8.3 million almost tripled (2011: EUR3.3 million)
- EBIT adjusted for one-off effects clearly above target: EUR3.4 million
(forecast range: 0.0 to 2.0 million EUR)
- Brand value of 'Beate Uhse' increased first time in 2012 again
Flensburg, April 30, 2013. Beate Uhse AG closes the financial year 2012
according to plans with an EBITDA of EUR 8.3 million (2011: EUR 3.3
million) and an EBIT of EUR 1.4 million. Thus, the consolidated Group
earnings before interest and taxes (EBIT) are within the upper third of the
corridor, between 0.0 and 2.0 EUR million, (2011: EUR -5.2 million)
announced by the Board. Adjusted for special effects from the continued
restructuring in the amount of EUR 2.0 million, the result is 3.4 million
EUR and thus significantly higher than the intended target. The turnover
stabilized at EUR 144.3 million at the previous year's level (2011: EUR
149.0 million). The sales and earnings targets for the 2012 fiscal year
were achieved. With the successful stabilization of the business, in 2012,
the Beate Uhse Group successfully entered into the second part of the
3-phase strategy adopted by the Board in 2012.
Mail order business: e-commerce provides growth
After the separation of 'online' and 'offline' was implemented in the mail
order division in 2011, the mail order business, as a result of the
strategic realignment last year, was able to expand and make e-commerce a
key growth driver. Thus, the e-commerce portion of the mail-order business
increased by seven percentage points to 74% by the end of 2012. The EBIT of
the mail order business stabilized in 2012 at EUR 3.6 million (2011: EUR
3.6 million). Adjusted for a special effect in 2011 from EUR 1.2 million,
the mail order business improved its EBIT as much as 30 percent compared to
the previous year.
Retail: existing shops grow, shop network to grow again
In retail, business has been consistently geared toward profitable
locations again in 2012. In this context, in 2012 ten shops were closed.
Remodeling and redesign of individual shops, particularly in inner city
locations, as well as a more modern design and attractive product
presentations have already led to significant winning of new customers and
a positive sales development of existing shops. As a result, sales growth
of around 5% could be achieved in the remaining branches. The retail sector
was able to convert the previous year's loss (EBIT) of EUR 1.9 million to a
gain of EUR 3.7 million. In 2012, first new shops in city locations were
already opened, with more to come in 2013.
Wholesale: significant increase in efficiency
The wholesale business was able to increase its efficiency significantly.
This is reflected in the earnings development, so that from EUR 0.2 million
at a nearly unchanged salesvolume in 2012, a positive operating result
(EBIT) could be generated. (2011: EUR -3.5 million). The turnover in
wholesale could be stabilized in a persistently difficult market
environment and with EUR 30.3 million exceded the previous year's figure of
EUR 29.5 million by 2.7%.
After pooling the wholesale activities of the Almere location in 2011,
wholesale is now focusing increasingly on competitive advantages through
the sale of new products and the protection of exclusive rights for the
European market. In addition, further expansion of private labels is taking
place. A targeted mainstream orientation (for example, through partnerships
with drug stores or fashion chains) provides additional stabilization of
the business, as a marketable range increases the attractiveness for
broader retailer structures.
Entertainment:
The entertainment division generated sales of EUR 8.3 million in 2012, a
decrease of 9.6% over the previous year (2011: EUR 9.2 million). This
development is mainly due to the difficult market environment for the
Audiotex offerings of Beate Uhse. Online services grew in 2012. The EBIT
of the entertainment division developed largely stably despite the decline
in sales through effective cost management and totaled EUR 1.2 million,
only slightly below the previous year's figure of EUR 1.3 million.
2013 - further expansion of earning power
For the 2013 financial year, the Beate Uhse Group expects a turnover of
142.0 to 147.0 EUR million and an operating result of 2 to 4 million.
Outlook 2013: Launch of a new custom web platform and brand repositioning
for 'Beate Uhse' in the second half of the year
With the construction of a new, forward-looking e-commerce platform and the
repositioning of the brand 'Beate Uhse' two projects were initiated in 2012
that are important for the further success of the company:
The current e-commerce system is being replaced by a leading system on the
market during the year. This offers a modular, service-oriented
architecture that provides the most comprehensive and easiest integrated
omni-channel commerce platform on the market. The new system is highly
efficient, possesses high innovation speed and requires minimal operating
costs. With the transformation, the way for the future of online shopping
is being opened for all brand the Group.
A comprehensive project to reposition the brand 'Beate Uhse' was launched
in 2012 with the aim of returning market appeal to Beate Uhse and inspiring
the younger and female target group even more. Even today, more than 50% of
the customers are female - a growing trend. Based on extensive market
research in the female target group as well as a deep analysis of the
market and social trends, a powerful strategic plan was developed. In the
second half of 2013, the brand gets a new design but above all a new
aspiration and fresh new self-confidence in the market. In addition to the
fresh look, buying behavior, desire for entertainment and education, in
particular of the younger female audience and brand loyalty all play a
significant role.
Already in 2012, the brand value of Beate Uhse rose again for the first
time after several years : from EUR 32 million to EUR 33 million. The main
reason for this evaluation according to Semion Brand: 'The brand attracts
the female target group.' And the brand is pinning its hopes on this
budding development.
The Annual Report 2012 is available at www.beate-uhse.ag
About Beate Uhse AG
The Beate Uhse company was founded in 1946. Today, the firm is active
across Europe with more than 700 employees in ten countries, generating
sales of EUR 144.3 million in 2012. Beate Uhse (XETRA: USE.DE) has been
listed on the Frankfurt Stock Exchange since May 1999.
This press release contains forward-looking statements which are based on
our current plans, estimates and assumptions rather than historical facts.
They also include comments about our beliefs, expectations and resulting
assumptions. Forward-looking statements are therefore only valid on the day
they were made. We do not accept any further publication obligations other
than those required by law.
Contact
Doreen Schink
Head of Corporate Communication
Beate Uhse AG
Gutenbergstraße 12
24941 Flensburg
T +49 (0)461 9966 125
doreen.schink(at)beate-uhse.ag
www.beate-uhse.ag
End of Corporate News
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Language: English
Company: Beate Uhse AG
Gutenbergstraße 12
24941 Flensburg
Germany
Phone: +49 (461) 99 66 307
Fax: +49 (461) 99 66 99307
E-mail: ir(at)beate-uhse.de
Internet: www.beate-uhse.ag
ISIN: DE0007551400
WKN: 755140
Indices: CDAX, PRIMEALL, CLASSICALLSHARE
Listed: Regulierter Markt in Frankfurt (General Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, Hannover,
München, Stuttgart
End of News DGAP News-Service
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