Grupo Gallegos Wins First Best of Show at 2013 HAPE Awards
Independent Agency Scores With the California Milk Processor Board
(firmenpresse) - HUNTINGTON BEACH, CA -- (Marketwired) -- 05/01/13 -- , a creatively-driven independent advertising and marketing agency, was recognized by at the on April 30th in Miami, Florida. The agency received three awards for its work with the : Gold for Creative Development for Established Brands in the Hispanic Market, Silver for Best Integrated Communication Campaign for a Product or Service in the Hispanic Market, and Best of Show. Their Best of Show recognition is the first and only time this has been given out by the HAPE Awards.
The winning campaign inspires people to see life with the "glass half-full." Its multimedia platform was developed to appeal to back to school and is focused on reminding parents of the importance of a good night's sleep for their children. To do this, the campaign brings back a special parent-child bonding ritual: a glass of milk and a story before bed.
Grupo Gallegos's Chief Strategy and Engagement Officer, Andrew Delbridge, commented on the wins: "We are excited about the success and recognition of the work from our long-standing relationship with the California Milk Processor Board. Award-winning work is the result of great collaboration and trust. What we have produced with this client is a testament to those values."
Since the beginning of their partnership in 2005, Grupo Gallegos and the California Milk Processor Board have won a total of eight HAPE awards together, including four gold wins.
:
was founded in 2001 by California born John Gallegos, who was inspired to start the agency with the idea of creative marketing solutions for a multicultural audience. Grupo Gallegos leads the Hispanic market with campaigns for , , (Got Milk?), , , and , to name a few. The agency's success in revolutionizing how brands communicate with the growing Hispanic Market is due, in part, to John Gallegos's mantra: "Look for courageous clients who are willing to challenge convention." For more information, please visit us at , , , , and .
The was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. GOT MILK? gifts and recipes can be viewed at and . The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.
FOR MORE INFORMATION PLEASE CONTACT REBECCA HALDER AT 714.794.6449
MEDIA CONTACT:
Rebecca Halder
T 714.794.6449
F 714.794.6420
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 01.05.2013 - 18:43 Uhr
Sprache: Deutsch
News-ID 255176
Anzahl Zeichen: 0
contact information:
Town:
HUNTINGTON BEACH, CA
Kategorie:
Farming
Diese Pressemitteilung wurde bisher 214 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Grupo Gallegos Wins First Best of Show at 2013 HAPE Awards"
steht unter der journalistisch-redaktionellen Verantwortung von
Grupo Gallegos (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
