IABC's Flagship Publication Communication World Goes Digital
Communication Professionals Around the World Offered Free Access
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwired) -- 05/14/13 -- The (IABC) released the first digital-only issue of their flagship publication, Communication World. The once bi-monthly magazine, published for over 50 years, is now going to be issued monthly, and will be available on desktop, mobile and iOS devices with an Android version being released soon.
"The great thing about going completely digital is that Communication World will be available to download anywhere -- on your smartphone, computer or tablet. And all the content is shareable with a tap of your finger, even video," said Natasha Nicholson, executive editor for Communication World. "Having CW available as an interactive app is going to create a much better, more interactive experience for the reader."
One of the main reasons the magazine went completely digital was because some overseas members of IABC wouldn't receive their copies for several weeks after mailing, making the content far less timely. Nicholson explains that by going digital, everyone will be able to receive each issue as soon as it becomes available.
Along with the digital launch of Communication World, IABC has announced that the magazine will be available to anyone in the world for free for the next four months (until the end of September 2013), at which time the subscription will continue to be free to members while non-members will pay $119 per year or $12.99 per issue.
Every issue of Communication World will be themed around a specific and relevant topic to give readers comprehensive insight into current trends affecting communication. For instance, the May debut issue focuses on using transmedia strategies to bring a company's brand story to life. Transmedia is gaining popularity as a way of combining traditional, online, guerilla events, and social media channels to create a more dynamic and integrated narrative. One of the key articles of the transmedia issue of the new digital CW illustrates how Coca-Cola, Old Spice and Levi Strauss' iconic branding techniques are applicable to any company -- regardless of size or industry.
Readers are encouraged to submit ideas for future content, and even their own articles for consideration to . The current edition can be accessed at .
Founded in 1970, The International Association of Business Communicators provides a professional network of about 15,000 business communication professionals in over 80 countries. Members hold positions in areas of expertise ranging from marketing, public relations, writing, editing, teaching, graphic design, and human resources.
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Aaron Heinrich
Director of Communication
IABC
415-544-4752
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Datum: 14.05.2013 - 12:30 Uhr
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News-ID 259662
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