Coffee farmers in Nespresso sustainability programme enjoy better economic and social conditions, study finds
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Coffee farmers in Nespresso sustainability programme enjoy better economic and
social conditions, study finds
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Coffee farmers who are part of Nespresso's AAA Sustainable Quality Programme in
Colombia have higher income levels, better living conditions and increased farm
productivity, a new study suggests.
The research, carried out by independent Colombian organisation, CRECE, looked
at social, environmental and economic conditions among 1,000 farmers growing
coffee in the country within Nespresso's AAA programme.
The programme, developed in co-operation with the Rainforest Alliance, is a
unique approach to securing the highest quality green coffee required to produce
the Grand Cru coffees that Nespresso consumers have come to expect, while
improving sustainable farming practices and enhancing farmer welfare.
Consistent quality
"For us, quality and sustainability are intricately linked. More sustainable
farming increases the ability to produce consistent quality far into the
future," said Jean-Marc Duvoisin, Chief Executive Officer of Nespresso, who
announced the results of the study at a Rainforest Alliance event in New York,
USA, this week.
"Through the AAA programme, we are committed to making coffee growing more
environmentally sustainable, and to making the market more attractive for the
farmers who supply us."
The study found that the programme is working, with farmers in the initiative
having a net income more than 40% higher than farmers outside it in 2011, for
example.
In turn, higher net income levels are related to greater productivity, with
farmers who are part of the plan able to invest in more fertiliser and resilient
coffee varieties.
Better business choices
"The concrete data coming from the field shows the significant impact that the
partnership between the Rainforest Alliance and Nespresso is having on the
ground in coffee growing communities," said Tensie Whelan, President of the
Rainforest Alliance.
The study showed that farmers who take part in the initiative, which has been
operating for 10 years, also have a better awareness of prices on the local
coffee market, enabling them to make better business decisions.
Most coffee farmers in Colombia have been growing the crop their whole working
lives, producing the beans on small plots of land less between one and five
square hectares in size.
They often support their families through growing coffee. Those who are part of
the AAA programme say they have more household assets, better living conditions
and a safer working environment.
Nespresso AAA farmers in Colombia also have more environmentally sustainable
farms, often running recycling programmes and practicing soil conservation
techniques.
Farmers who are part of the initiative scored 52.1% better on the survey's
environmental index than those who are not.
Setting the standard
At the same event in New York, Nestlé received an award from the Rainforest
Alliance for its work in partnership with the organisation on the Nescafé Plan.
The plan, which Nestlé launched in 2010, is a five-year, CHF 350 million global
initiative to ensure a long-term supply of high quality, sustainably sourced
coffee.
The Sustainable Standard Setter Award recognises Nestlé's leadership in
sustainable business practices and its contribution to improving the livelihoods
and working conditions of thousands of coffee farmers around the world.
More than 170,000 farmers in ten countries including Mexico, Brazil, India,
China and Vietnam are taking part in the Nescafé Plan, which was also developed
in conjunction with the Rainforest Alliance.
Related information:
Nespresso corporate website
http://www.nestle-nespresso.com/
Nescafe global website
http://www.nescafe.com/
Rainforest Alliance
http://www.rainforest-alliance.org/
Related stories:
Read more about Nestlé's sustainable coffee.
The Nespresso programme: One farmer's story
http://www.nestle-nespresso.com/newsandfeatures/duberney-arias-in-colombia-
finding-a-long-term-partner-in-sustainable-quality
A long-term commitment: Nespresso extends AAA programme by five years
http://www.nestle.com/media/newsandfeatures/nespresso-aaa-colombia
Media enquiries
Tel: +41 21 924 2200
Email: mediarelations(at)nestle.com
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Source: Nestlé S.A. via Thomson Reuters ONE
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Datum: 16.05.2013 - 10:03 Uhr
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News-ID 260739
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