BURGER KING(R) Fires Up New Summer BBQ Menu

"King of the Grill" launches new Summer BBQ menu that celebrates the irresistible tastes of summer

(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 05/21/13 -- BURGER KING® is firing up the grill and celebrating summer with a delicious BBQ-inspired and fire-grilled menu. BURGER KING® Canada today unveiled a line-up of eight mouth-watering menu items, layering innovation and new flavours to classic favourites. The summer menu is inspired by the places and flavours that have made BBQ a way of life - tangy Carolina BBQ, the hickory smoked flavours of BBQ Pulled Pork, and the sweet kick of fire-grilled ribs.

"Offering our guests BBQ-inspired summer flavours, fresh off the grill, is unique to BURGER KING® and a natural fit given our history of fire-grilling in Canada," said Alison Fletcher, Director of Marketing for the BURGER KING® brand in Canada. "With this year's summer menu, we are excited to be giving our customers delicious new reasons to visit BURGER KING® all summer long."

The BURGER KING® Summer BBQ menu features:

The BURGER KING® Summer BBQ menu line-up is the latest in a major menu expansion that began last fall with the introduction of permanent new menu items including Chicken Wraps, Chicken Strips, Strawberry Banana and Mango Smoothies and Frappes. The Summer BBQ menu is available at participating restaurants across Canada starting May 21. The program will be supported by a national advertising campaign, including television and radio, and in-store promotions.

ABOUT BURGER KING WORLDWIDE

Founded in 1954, BURGER KING® Worldwide is the second largest quick serve hamburger chain in the world. The original HOME OF THE WHOPPER®, BURGER KING® operates in nearly 13,000 locations serving more than 11 million guests daily in 86 countries and territories worldwide.

ABOUT BURGER KING CANADA

Redberry Investments Corp. is the master franchisee for BURGER KING® in Canada, representing the approximately 300 BURGER KING® restaurants nationwide. Founded in 2005, Redberry is a privately-held, Quebec corporation with more than 6,000 employees and offices in Montreal, Toronto, Calgary and Detroit. For more information please visit .

Contacts:
Media Contact:
Alex Mangiola
Pilot PMR
416-462-0199 Ext. 221

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Bereitgestellt von Benutzer: Marketwired
Datum: 21.05.2013 - 14:02 Uhr
Sprache: Deutsch
News-ID 262052
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